Introduction Conversion rate optimization is one of the most important metrics for measuring the success of your marketing strategies. A part of sales and marketing is getting the customer to the website or the store; the second and most major part is turning the visitors into loyal customers and brand fans and more…
Introduction Segmentation is the key to correct personalization, and personalization is the way to gain interest and loyalty, which are the two important pillars of product success. Segmentation marketing is the proven way to create personalized experiences for the consumer and build the business effectively. Segmentation uses different approaches to group consumers based…
Introduction Gone are the days when the traditional way of just presenting the product was enough to have people buying the product. The options were limited, and so was the audience reach. Today, the world is different, the audience is wiser, and competition is fierce. An effective strategy like Segmentation Targeting and Positioning,…
In this data-driven world that we live in, the amount of customer data platform we have access to can be overwhelmingly mind boggling. For a business, it is important to understand what their customers are thinking, feeling, and looking for, and to meet this purpose they need to learn to analyze the data…
Years ago, a wise man said, “Customer is the King,” and this has held true even when the business methods have changed and evolved. Without knowing what your customers think about you or what they want, it is difficult to have a successful business. Of course, it is impossible to take every customer’s…
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