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What is Location-Based Marketing? A Complete Guide

December 4, 2024/

Have you ever wondered how some brands can exactly tell where you are and what you really need? That is location-based marketing magic.  Just imagine passing by a coffee shop and receiving an irresistible notification for “Buy 1, Get 1 Free” exactly at the moment when you were craving caffeine. Coincidence? Not quite.…

How to Implement Marketing Automation Effectively

October 31, 2024/

Do you ever feel like managing all your marketing efforts is a never-ending game of whack-a-mole? One minute you’re crafting an email campaign, the next you’re responding to leads, and before you know you are struggling to segment your audience. Sounds exhausting right? Marketing automation is here to save your day. Marketing Automation…

How can marketing automation services improve lead generation

October 7, 2024/

Customers are the bread and butter of any business, and lead generation is the backbone of marketing automation services and sales. Lead generation is a combined effort of the marketing and sales team to find potential customers and clients for a product or service.  Traditionally and in an ideal world, the marketing team…

User Path Analysis - EnR Cloud

August 28, 2024/

Did you know that 94% of first impressions are design-related, and poor usability can tank your conversion rates by up to 70%?  In a world where FOMO (Fear Of Missing Out) drives user behaviour, understanding the intricacies of user paths has never been more critical. How do we do that? User path analysis…

Follow these 7 Marketing Automation Best Practices to Grow

May 24, 2024/

Being a Marketing strategist or a customer success manager has its own challenges to update the practices that you apply for improvements. You cannot excel in your business goal achievement without applying the best practices to the picture. Here in this blog, you will learn a few basic and best marketing automation practices…

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