Personalization plays an important role in reducing the cart abandonment rate. Cart abandonment is a well-known challenge for any e-commerce business. A typical scenario is when a customer adds the product to the cart, moves to the checkout page and then leaves without making the purchase. It is something that happens far too…
Personalization is the buzz word of the day, year, and decade. In the digital era that we all live in, whether you are a business owner or a customer, escaping personalization is next to impossible. But why has it become so important? Here is a small guide to the what, why, and how…
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