Introduction Segmentation is the key to correct personalization, and personalization is the way to gain interest and loyalty, which are the two important pillars of product success. Segmentation marketing is the proven way to create personalized experiences for the consumer and build the business effectively. Segmentation uses different approaches to group consumers based…
Introduction Artificial Intelligence is all poised to change the parameters of customer experience in ways that the industries are just starting to understand. The future of AI and customer data has new trends and innovations coming up every day and if business want to stay ahead of competition. then organizational changes are the…
SMS marketing, or Message Marketing, has emerged as one of the most powerful e-commerce marketing tools for all brands. Gone are the days when SMS was just a means to send order tracking and transactional details, today the SMS marketing tool in a marketer’s toolbox is the simplest means of engaging with the…
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