RCS stands for Rich Communication Services, and it is a type of interactive messaging that has been around for quite a few years now. Built as an alternative to traditional SMS, RCS messaging gives a richer and interactive experience to its users. In the world of marketing and consumer support, RCS chats have…
RCS messaging is the new era of texting. With the widespread use and adaptation of RCS communication protocols by a Android and now iOS devices, you can now add a new dimension to your marketing efforts very easily. Up until a few years back, communication with mobile phones was restricted to text messaging…
Imagine this: You get a plain text only message from a clothing store reminding you about their upcoming sales. It is a RCS Messaging with no images, color, or branding but includes a shortened URL. Even if it seems legitimate, you might think twice before clicking or responding. Now imagine this: “Summer sale…
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