Introduction In today’s competitive business landscape, knowing your customer is the absolutely critical for long-term success. The best way to understanding customers is through customer segmentation. This powerful tool is the key to greater success and gaining an unbeatable competitive edge. Customer segmentation is the process of dividing the customer base in to…
In the world of competition, right and to-the-point marketing is the key to success. Understanding your audience is paramount to managing effective marketing campaigns. Basic data such as age, gender, and income are useful insights, but they don’t give you the full picture of customer behaviour. How does the customer react? What does…
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