For a Direct-to-Customer (D2C) brand, churn rate and retention rates are two important metrics for measuring success. The churn rate vs. retention rate for D2C brands is two sides of the same coin and indicative of how much the customer loves the brand. A high retention rate signals brand loyalty and customer satisfaction,…
The transformative power of generative artificial intelligence (GenAI) cannot be denied at any level. The groundbreaking impact of GenAI is that more work is completed in less time with fewer people. This has revolutionized all types of industries across the world. GenAI has powered the professional services by supplementing the work, augmenting the…
In the current marketing scenario, WhatsApp chatbots have emerged as an ideal tool for providing a seamless and customized shopping experience. The generative AI that plays behind the scenes, enables chatbots to have intelligent, human-like interactions with customers, turning chats into meaningful engagements and sales. WhatsApp chatbots help reduce the load on the…
Every business spends a huge chunk of their budget on marketing. Expecting a better ROI for your marketing automation agency spend is natural and essential. At the same time, marketing is like running a long-distance marathon; it needs patience, constant fueling, and giving up midway means a loss. Anyone who does not stay…
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