Introduction The artificial agent market is expected to have a net worth of $28.5 billion by 2028. 84% of businesses confirm using AI is their main focus for bettering customer interactions and boosting productivity. Artificial intelligence has brought about significant changes in the world of marketing, e-commerce, and customer service. Marketing landscape of…
There is an old Hindi saying, “Jo dikhta hai wo bikta hai,” meaning “If will sell if it is visible.” Any marketer will confirm that an established brand awareness and visibility are crucial for the success of any business. But let us be honest, it is not as simple as it sounds; you…
Have you ever wondered how some brands can exactly tell where you are and what you really need? That is location-based marketing magic. Just imagine passing by a coffee shop and receiving an irresistible notification for “Buy 1, Get 1 Free” exactly at the moment when you were craving caffeine. Coincidence? Not quite.…
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