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Four Push notification metrics brands should track

December 9, 2024/

Push Notification was first introduced by Apple in 2009 as a way for an app to send a timely update to its users. Since then, it has gained immense popularity with a rise in adoption with over 60% of mobile users enabling push notifications on their mobile devices.  Fast forward to 2024, it…

Market Segmentation

July 8, 2024/

All brands want to connect with the audience with several promotions and informational messages almost daily. However, all marketing messages must reach the right audience with relevant information. If you spread the message widely, only a few users will read it and become your customers but it will also reach many users who…

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