Customer is the king, but which one? How does the business know what the consumer thinks about its brands and what they don’t like? All customers are not equal. The answer lies in customer lifetime value, or CLV. Any organization that understands the importance of providing exceptional customer experiences ranks high in customer…
Introduction Digital economy is soaring at an unprecedented rate, and the currency forming its backbone is data. Businesses that are able to gather, track, analyze, and act on data are the ones that scaling the modern business landscape. Data-driven-decision-making creates value by enhancing customer experience, optimizing marketing campaigns, launching new products, and streamlining…
Operation efficiency and good customer experience are the two backbones of a business’s success, and artificial intelligence AI marketing has emerged as a game changer in both the fields. As per the 2024 Global Customer Engagement Review, 99% of marketers say that their organization is already using AI in some way or the…
The transformative power of generative artificial intelligence (GenAI) cannot be denied at any level. The groundbreaking impact of GenAI is that more work is completed in less time with fewer people. This has revolutionized all types of industries across the world. GenAI has powered the professional services by supplementing the work, augmenting the…
Remember the time before the marketing automation services era, when every business had to spend a big chunk of their budget and resources in finding out their target consumer market, the type of marketing they should do, and what are the results of the marketing efforts? Well, automation changed that, and the umbrella…
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