Push Notification was first introduced by Apple in 2009 as a way for an app to send a timely update to its users. Since then, it has gained immense popularity with a rise in adoption with over 60% of mobile users enabling push notifications on their mobile devices. Fast forward to 2024, it…
Let’s understand what CTR is? CTR (Click Through Rate) is a metric that measures how many subscribers click through with respect to the number of delivered emails. The Click rate is a percentage that explains brands how many emails successfully achieved one click from a user. Email Click Through Rate – No. of…
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