Introduction Customer segmentation dates back to the year 1956, when companies started to classify customers into groups based on age, gender, income, and location, helping businesses frame effective business strategies. Fast forward to 2025, customer segmentation is further revolutionized with the use of Artificial Intelligence or AI. Customer behavior has changed dramatically and…
Picture this, it’s your turn to host the Diwali party for your friends; it is customary to give gifts, so naturally you will make efforts to pick the perfect gift for your friends. Each friend is unique with individual needs and preferences. One might like blingy lights, while others will prefer a fitness…
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