Winning a customer is just the beginning, what is challenging is retaining them. Researchers have consistently highlighted the importance of customer retention, they say increasing your retention by 5% can boot up your profit by 25% to 95%. Yet, we business emphasize more on acquiring new customers than keeping the ones we already…
Loyal customers are super important for any business. They keep coming back, spend more money, and even tell their friends about the brand. But how do you know if your customers are really loyal? You need to measure it! This is why customer loyalty metrics like NPS, retention rate, and repeat purchase rate…
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