Customer is the king, but which one? How does the business know what the consumer thinks about its brands and what they don’t like? All customers are not equal. The answer lies in customer lifetime value, or CLV. Any organization that understands the importance of providing exceptional customer experiences ranks high in customer…
What is Customer Lifetime Value (CLV)? Customer Lifetime Value (CLV) is a metric that helps you estimate the total revenue a business can expect from a single customer over the entire duration of the customer and business relationship. It allows businesses to understand the value of each customer and helps them make an…
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