Introduction to Lifecycle Marketing Customer goes through different stages in their journey with your brand, from awareness to advocacy. Lifecycle marketing is a customer-centric approach that helps brands understand their customer at each stage of their journey with the brand and then focus on delivering a personalized marketing message. Unlike traditional marketing which…
Business comes through customers from their entire lifetime engagement with the brand. That is why you need to understand and acknowledge the contribution in the totality of the customer’s lifetime. In this blog, we are going to discuss the ways through which a brand can ensure maximum business value or Customer Lifecycle value…
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