Introduction The driving force of marketing today is the customer. How the customer associates itself with the business is the key to success. Enhancing customer experience in today’s digital era is paramount and not just an option. Businesses must embrace the best digital transformation processes to meet the evolving consumer expectations and improve…
Introduction Improving customer experience, engagement, and retention is the only way for a business to succeed in the long run. This statement holds true for both B2C and B2B businesses. Businesses are always looking for ways to gain more customers, upsell and cross sell and conversational AI is the way to go! Conversational…
The Strategic Power of Net Promoter Score (NPS) in Customer Experience: A Deep Exploration In the modern business landscape, where customer expectations are evolving rapidly, understanding and optimizing customer experience (CX) has become a mission-critical goal. Among the numerous metrics available, Net Promoter Score (NPS) stands out as a strategic tool that offers…
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