cart abandonment rate by industry

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The Role of Personalisation in Reducing Cart Abandonment Rates

January 7, 2025/

Personalization plays an important role in reducing the cart abandonment rate. Cart abandonment is a well-known challenge for any e-commerce business.  A typical scenario is when a customer adds the product to the cart, moves to the checkout page and then leaves without making the purchase. It is something that happens far too…

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