Introduction Customer segmentation dates back to the year 1956, when companies started to classify customers into groups based on age, gender, income, and location, helping businesses frame effective business strategies. Fast forward to 2025, customer segmentation is further revolutionized with the use of Artificial Intelligence or AI. Customer behavior has changed dramatically and…
Customer is the king, but which one? How does the business know what the consumer thinks about its brands and what they don’t like? All customers are not equal. The answer lies in customer lifetime value, or CLV. Any organization that understands the importance of providing exceptional customer experiences ranks high in customer…
Operation efficiency and good customer experience are the two backbones of a business’s success, and artificial intelligence AI marketing has emerged as a game changer in both the fields. As per the 2024 Global Customer Engagement Review, 99% of marketers say that their organization is already using AI in some way or the…
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