Amit Bhateja

Writer & Blogger

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Whatsapp Business Messaging

June 20, 2024/

In today’s fast-paced world, every brand is constantly looking to connect with their loyal and potential customers to keep them engaged with their brand and significantly drive more conversions. But why is WhatsApp Business the most preferred channel for brands? WhatsApp Business Messaging provides a unique and effective platform for Businesses to enable…

Apple Stands on RCS Messaging Services

June 19, 2024/

Do you know? In a surprising and exciting move by Apple. They have announced that in its upcoming iOS (formally known as iOS 18) updates, it will bring Rich Communication Services (RCS) support to its iMessage. This means that the messages which will be sent from iPhones to Android phones will soon provide…

Workflow Automation

June 18, 2024/

Workflow automation is a self-propelling program that works on rule-based logic to launch a series of actions without any manual steps. After you set up the rules for when to do and what to do logic, automated workflows can send emails, notification alerts, data upgrades, and modifications, personalization, initiate drip campaigns on triggers,…

marketing funnels

June 15, 2024/

Have you ever heard about marketing funnels? I’m sure, yes, if you are a marketer or belong to the digital marketing field. But have you ever wondered how a marketing funnel can help the brand target its audience at the same time when they really want to receive communication from You? Sounds amazing…..…

Benefits Of Whatsapp Marketing

June 13, 2024/

First, What is the difference between WhatsApp Business App and WhatsApp Business API? Also Understand the top benefits of WhatsApp marketing automation. WhatsApp Business is a messaging app available for both Android and iOS, and users can use it for two-way communication. A regular WhatsApp for individuals who want to communicate with each…

Top Use Cases of RCS

June 12, 2024/

Rich communications services (RCS) are a communication technology protocol that provides enhanced, rich, capabilities for messaging, Rich media, and file transfer. Rich Communication Services (RCS) are available on Android devices only. Let’s understand the Top Industry use cases for RCS for Healthcare, Hospitality, and Insurance Industry. Top Industry Use Cases for RCS RCS…

Check how RCS is different from WhatsApp, SMS and Email

June 10, 2024/

Google has started RCS (Rich Communication services) to android based mobile phones and trying to capture the market share of WhatsApp market which is approx. Rs.2500 crores in India (source: Google). Currently, in India only Airtel, Jio & Vodafone India are supporting the RCS messages services. Here are some points on how Google’s…

Customer Retention

June 6, 2024/

Why it is vital for Business Growth? Welcome to the world of Marketing Automation where customer retention is not just an approach, but a game-changer for businesses trying to increase revenue and build great relationships with their customers. However, the question is, how does retention marketing play an important role in customer lifetime…

DLT Registration

June 3, 2024/

Let’s understand in detail about DLT Registration and SMS Marketing. SMS Stands for Short Message Services, it’s a way to send text messages between mobile phones. When a business sends a text message to someone, you are using SMS. It can be Promotional SMS, Transactional SMS, or Alert SMS. Promotional SMS Transactional SMS…

Benefits Of SMS Marketing

May 31, 2024/

SMS Marketing is one of the Traditional, User-friendly, and cost-effective channels in the digital era. Although the users are available on multiple channels, brands are implementing the OMNI channel strategy to get the unified view of a customer to identify their most preferred channel.  SMS is still a powerful channel as you can…

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