Introduction
The world is moving at a fast pace; people ask questions and expect immediate replies, and typing rather than talking has become the norm. Digital marketing has seen a new way of generating content with the arrival of ChatGPT. Today with simple ChatGPT prompts, we can generate engaging content, email, and other marketing messaging in just seconds. Email marketing has benefited from the use of ChatGPT prompts that lead to real conversions. They can help with follow-ups, new lead generation, upselling and cross-selling, improving customer loyalty and so much more.
Email marketing and ChatGPT work hand in hand in writing high-converting emails if you input the right format, keywords, length, and tone for high precision. Mastering the art of email prompts will make all the difference in making the emails get noticed or being marked as spam.
What is a Good ChatGPT Prompt for Email Marketing?
An ideal ChatGPT prompt inspires quick action. It gives information and encourages engagement. It starts with an attention-grabbing subject line that entices the user to open and read the email, with a subject body with a clear call to action for reply/buy/solution.
ChatGPT prompts are the indispensable tool for your email marketing campaign, as they have a direct positive impact on increasing open rates, driving conversions, and fostering authentic connections without sounding too persuasive. Once you hone the art of writing the ChatGPT prompts for the emails, you will save a lot of time and see a definite boost in KPIs.
Basic Techniques for Writing a Powerful ChatGPT Prompt
Define the Who Clearly
Specify who are you writing for. Whether it is a cold email or a follow-up email, tell ChatGPT who you are writing for. It helps the AI set the flow of the conversation with clarity. You can also let it know about the name, location, position, business industry, age, gender, etc., of the intended addressee or the ideal customer profile (in case of cold emails).
Be Clear and Specific (Why)
The more specific you are about your prompt, the more powerful is the response. Give background details and specifications.
Define the Format
Tell the GPT the specific structure you want for it to return a well-organized answer. It can take some trials and rewrites, but you will get the perfect results.
Set the Tone and Style
This will be the personality of your email, i.e., how it should sound and look. This will make it easier for the ChatGPT to mirror the brand’s voice. For example, first person, formal or informal, American English or Indian English, etc.
Set the Word Count
Tell the ChatGPT how many word email you want. You can also instruct it to remember the word count for future emails of such kind.
Write a Clear Prompt
ChatGPT is different from Google and uses probability distribution to give the content. Therefore, write in clear and concise words what you expect from ChatGPT. Avoid open-ended prompts.
Refine and Literate on the Prompt
ChatGPT is not perfect; it is determinative, so there are chances that the response might not be perfect. Tweak the results of the prompts to get what you want. Generate variations if it helps.
Example, write a 30-second ad script for a high-end mobile, highlight its three different camera lenses, health tracking, waterproof design and 15-day battery life. Use an exciting and futuristic tone.
Here are 35 top ChatGPT prompts to help take your email marketing to the next level:
For Sales and Marketing Email Campaigns
Write a compelling email introducing the start of sale of a new product/service to (target audience) with the company background and a strong call-to-action.
Create a persuasive email that highlights the USP of my product/service and highlight how it will address the consumer’s pain points.
Write an effective subject line and email body for a limited-time offer on product/service and describe clear a call-to-action to avail the offer (mention the method, terms, and conditions).
Write an emotional and impact-packed promotional email to customers persuading them to take advantage of a new discount/feature/benefit by your brand.
Draft a contest for users to win exiting prices for sharing their reviews on Instagram in the most engaging way.
For Following Up on Email Marketing Campaigns
Craft an engaging email sequence to nurture leads that have shown the initial interest in the brand but have not made a purchase yet. Tell them the key benefits of the product.
Draft a polite but persuasive follow-up email for potential customers to follow up with the initial discussion.
Write re-engagement emails to cold leads with their names (give names of consumers), offering them a special incentive on engagement and purchase.
I need a follow-up email send to after sales calls for my product/service. Summarize the following key points, add the next steps and ask for to schedule a further appointment.
Generate a follow-up email for customers who abandoned the shopping discussion with the chatbot mid-way. Give them an overview of the conversation and write in a way that it encourages them to complete their purchase.
Customer Engagement and Loyalty Follow-up ChatGPT Prompts
Write a post-presentation follow-up email to customers who showed interest with an eye-catching subject line and highlight the key insights with special and exclusive incentives in the body.
Write an automated personalized welcome email to all new subscribers, with their name mentioned, introducing the brand and encouraging engagement with CTAs.
Generate a personalized loyalty program email rewarding the long-term customers, giving them exclusive previews, offers, etc., for repeat purchases.
Write an email for the email marketing campaign, wishing the customer on their anniversary with the brand and offering them discounts to mark the occasion. Use creative language in the email.
Draft a thank-you email to the customers for their first purchase, include a brief description of the benefits and add a discount code for future orders.
I need an engaging referral program email to encourage customers to refer their friends and family to the brand.
Event and Webinar ChatGPT Emails
Write a conversational reminder email to the event attendees, sharing event details, what to bring and what to expect.
Draft a short and sweet email for the campaign targeting customers in the age group of 30-40 for an upcoming webinar on (topic) and outline its key benefits.
Generate a promotional email for an exclusive invite-only event, personalize each invitation to make it valuable.
I want to send an email to all the people attending my presentation to register their questions beforehand and give them incentives to do so.
Send a creative and individualized thank-you email to all the attendees, share the event recording and photos, and summarize the event in a few steps. Gently remind them to sign up for the next steps quickly.
Cold Outreach Email
Write a persuasive cold email to the decision maker at (company name), including a brief about how our solution solves their problems.
I need a compelling cold email to introduce my product/service to potential clients and encourage a response.
Help me create a cold-outreach email campaign, providing additional value in the body to entice engagement and well-visible call-to-action.
Write a short and impactful cold email which clearly states my brand’s USP and encourages action.
Create an email marketing campaign to send emails to prospects. Include an attention-grabbing subject line and use storytelling in the body to capture the recipient’s attention.
Reactivation and Re-Engagement Emails
I intend to send a reactivation email to inactive customers, reminding them of our brand and offering a comeback discount.
Entice the customers to reengage with the brand; make the FOMO feel intense by mentioning new upgrades for features.
Generate an email to win back the former subscribers to my eBook site, enticing them with new additions, ease of reading or exclusive deals on their Wishlist.
I have an offer for a reactivation email; write me a conversational body for it and add a comeback discount for a limited time period.
Create a FOMO-driven email for my customer in the age group of 16-25 years; use the latest terms and show them what they are missing out by not being active.
Write a storytelling email about the customer’s experience with the brand, why they loved our products and why right now is the best time to make more purchases.
Holidays and Seasonal Email ChatGPT Prompts
Generate a high-engagement and high-converting Diwali sales email conveying urgency and strong call-to-action.
Craft a heartwarming Lohri/Bhiu/Pongal email targeting relevant customers, wishing them happiness and offering an exclusive festive deal.
I need a heart-touching Valentine day email that brings out the emotions and is individualized to each customer, suggesting the perfect gift for their loved ones.
Conclusion
The subject line, tone, formatting, and the uniqueness of the body of the email are what that will set it apart from the daily barrage of email flooding a customer’s inboxes. ChatGPT email prompts for email marketing campaigns help you present irresistible hooks to compel the readers to open your email. Using ChatGPT for email marketing will ensure engagement, conversions, and customer loyalty.
Read Also: Enhancing Customer Loyalty with Mobile Marketing Automation
Written By – Amit Bhateja
Amit Bhateja is the co-founder of enrcloud and helping brands and Unicorns from the last 15+ years and overachieve their Engagement and Retention goals. He is passionate about solving customer problems with modern technology, new age solutions, and consultancy approach. Besides Building ENR, He enjoys reading books, spending time with his family and Teammates, traveling, meeting new people, learning new things, and love to close the business deals.
