10 years back who would have thought that food could be delivered in minutes or the missing ingredient for the special dinner can reach the doorstep in less than half an hour or you can order makeup from across the borders and have it in your hands in just a few days? The…
Introduction Everybody who is anybody has a mobile phone, and most of them are smartphone users. This, coupled with the rise of broadband and high-speed mobile data availability, shopping online has become the norm. The world of online shopping has two main components: the online marketplace and the eCommerce industry. The ease of…
Introduction Customer segmentation dates back to the year 1956, when companies started to classify customers into groups based on age, gender, income, and location, helping businesses frame effective business strategies. Fast forward to 2025, customer segmentation is further revolutionized with the use of Artificial Intelligence or AI. Customer behavior has changed dramatically and…
Customer is the king, but which one? How does the business know what the consumer thinks about its brands and what they don’t like? All customers are not equal. The answer lies in customer lifetime value, or CLV. Any organization that understands the importance of providing exceptional customer experiences ranks high in customer…
The future is here right now, and it is progressing at a fast rate. Artificial intelligence (AI) has made a place in our lives and continues to transform the ways we work, innovate, and live. The landscape of AI tools is transforming rapidly and revolutionizing everything we see around, from productivity to marketing. …
Introduction Digital economy is soaring at an unprecedented rate, and the currency forming its backbone is data. Businesses that are able to gather, track, analyze, and act on data are the ones that scaling the modern business landscape. Data-driven-decision-making creates value by enhancing customer experience, optimizing marketing campaigns, launching new products, and streamlining…
Automation has now grown up to be an Intelligent companion well all are loving. Competitive landscapes of today, reliance on technology has become the norm, and intelligent automation is the norm and transformative force. Intelligent automation (IA) is the combination of artificial intelligence and automation, making it a perfect accessory for all businesses.…
Metadata example is everywhere. Be it the smallest decision to buy a dress or a big decision to buy a house, the smart consumer of today will do all the research before making a decision. This means that the brands need to be on their toes to make sure that the data associated…
The transformative power of generative artificial intelligence (GenAI) cannot be denied at any level. The groundbreaking impact of GenAI is that more work is completed in less time with fewer people. This has revolutionized all types of industries across the world. GenAI has powered the professional services by supplementing the work, augmenting the…
Customer engagement is trending, and the driving force behind it is the evolving digital transformation. Everything is digital today, be it shopping or payments. Businesses who have placed customer engagement in the heart of their operations are the ones that are winning the race to success. Inclusion of well-defined digital transformation strategies has…
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
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