How quickly we switch from one app to another and how quickly we lost interest in thinking. This has become so common nowadays, because we have endless option at our fingertips. So keeping them engaged can be tough.
If your app or website does not hold the attention of your users, they’ll move on to something else in seconds.
Push notification platforms can do that for you. By sending timely notifications, offers, update and reminder notifications to users’ devices, push notifications can bring people back to your app or website, improving user engagement.
In this post, we’ll explore the top 12 push notification platforms
Table of Contents
ToggleTop 12 Push Notification Platforms
WebEngage
WebEngage is a full-stack marketing automation platform that enables businesses to with users through push notifications, email, SMS, WhatsApp, and much more. This push notification platform is well known for its advanced segmentation and personalization capabilities.
Key Feature
- User Segmentation: Advanced filters to reach users by their activities, locations and even preferences.
- Journey Designer: Automate the workflow and responses for communication with users.
- Multi-Channel Engagement: Push, in-app, email, SMS, web overlays etc.
- Real-Time Analytics: User’s actions and campaigns effectiveness monitoring
- A/B Testing and Optimization: Trying out different approaches for better ROI
- Data security: Aligned with GDPR as well as other international regulations
Why Choose WebEngage as Your Push Notification Platform?
- User-friendly: Simple dashboard and tools
- Personalization at Scale: Dynamic content and recommendations
- Strong Customer Support: Reliable account managers and technical support
- Easy Integration: A range of SDKs, and APIs available for use
Suitable for medium to large enterprises because of its advanced features.
MessageBird
MessageBird is a leading cloud-based communication platform, offering a suite of APIs and tools focused on SMS, voice calls, WhatsApp and push notifications, among other communication channels. This mobile push notification platform provides a high level of support in omnichannel messaging solutions.
Key Features
- Omni Channel Messaging: Unified API for push, SMS, email and chatbot
- Flow Builder: A no-code visual tool for building customer communication processes
- Global Coverage: High deliverability rates across 900+ carriers worldwide.
- Real-Time Analytics: Monitor performance and engagement metrics for messages sent.
- Personalization: Customized messages according to user data and user behavior.
- Security and Compliance: High data compliance policy adherence like GDPR.
Why Choose MessageBird as Your Push Notification Platform?
- Developer Friendly APIs: Easy Integrate with a Primary System Responsively
- Solution Built to Scale: Ideal for a startup to an enterprise-grade solution.
- Help Is Just A Call Away: Support is available around the clock to ensure functioning without hitches at all times.
- Flexible Pricing: Rates that are easy to understand and a pay-for-what-you-use billing structure.

OneSignal
OneSignal is one of the most widely used push notification services, with over one million developers and marketers relying on it. It provides a strong free plan, which makes it suitable for young companies and small business owners in need of a trustworthy push notification service.
Key Features
- Available for web, mobile (iOS, Android), email, and in-app notifications
- Advanced segmentation and targeting skills
- Real-time analytics and reporting dashboard
- A/B Testing in place to ensure effective messaging
- Trigger and timed messaging with dynamic content within
- SMS notifications also included
Why Choose OneSignal as Your Push Notification Platform?
- Integration Easy: Simple SDKs and APIs to facilitate rapid deployment
- Scalable: Capable of handling billions of notifications every single day
- Pricing Flexible: A free plan that you can start using; premium plans come with more features.
CleverTap
CleverTap combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools to help brands maximize user retention and lifetime value. This push notification platform focuses on delivering personalized user experiences.
Key Features
- Behavioral Analytics: Understand user actions and preferences
- Advanced Segmentation: Target users with precision
- Omni-Channel Messaging: Push notifications, in-app messages, email, SMS, web
- Personalization: Dynamic content based on user behavior
- Journeys and Campaigns: Automate user engagement workflows
- A/B Testing and Control Groups: Optimize campaigns for better results
Why Choose CleverTap as Your Push Notification Platform?
- Retention Focused: Designed to improve user retention rates
- Real-Time Engagement: Immediate responses to user actions
- Scalable Platform: Handles millions of users seamlessly
- Strong Analytics: Deep insights into user lifecycle stages
Pushwoosh
Pushwoosh is a multi-channel marketing platform that provides push notifications, email, SMS, and in-app messaging to engage users across various touchpoints. This push notification platform is known for its user-friendly interface and robust features.
Key Features
- Cross-Platform Support: iOS, Android, Web, Windows, macOS, and more
- Real-Time Segmentation: Target users based on location, behavior, and custom events
- Triggered and Scheduled Notifications: Automate messages based on user actions or schedule them in advance
- Rich Media Support: Include images, videos, and interactive elements
- In-Depth Analytics: Track delivery rates, opens, and conversions
- A/B Testing: Optimize messages for better engagement
Why Choose Pushwoosh as Your Push Notification Platform?
- User-Friendly Interface: Easy setup and campaign management
- Competitive Pricing: Offers scalable plans to fit different business sizes
- Robust Customer Support: Provides assistance via chat, email, and phone
- Data Security: Complies with GDPR and other regulations
Firebase Cloud Messaging (FCM)
Developed by Google, Firebase Cloud Messaging (FCM) is a free, cross-platform messaging solution that enables reliable push notifications to iOS, Android, and web applications. This push notification platform is ideal for developers seeking seamless integration with Google’s ecosystem.
Key Features
- Unlimited messaging at no cost.
- Seamless integration with other Firebase services (Analytics, Crashlytics)
- High reliability and scalability backed by Google’s infrastructure
- Customizable notification payloads for tailored messaging
- Topic and condition-based messaging for targeted delivery
- Analytics integration for performance tracking
Why Choose FCM as Your Push Notification Platform?
- Google Ecosystem Integration: Ideal for apps already using Firebase
- Strong Developer Support: Extensive documentation and community forums
- No Cost: Completely free without limitations on the number of messages
- Global Infrastructure: Low latency and high delivery speeds worldwide
Airship
Earlier known as Urban Airship, they specialized in providing a unique customer experience via personalized transactional push notifications, personalized in-app messages, SMS, etc. This push notification solution is mainly designed for businesses looking for advanced engagement tools.
Key Features
- They have an option of advanced audience segmentation, based on behavior, preference, and real-time action.
- Rich push notifications, including image, video, and interactive buttons
- Automation and Orchestration, feature to create complex messaging workflow and journey.
- Get the real-time streaming of data and analytics
- Features like in-app messaging and mobile wallet integration.
Why Choose Airship as Your Push Notification Platform?
- Airships are suitable for large-scale businesses with complex needs.
- Personalized and customized the messages
- For security and compliance with strong data security
- Dedicated support team for technical assistance and guidance.

Amazon SNS (Simple Notification Service)
Amazon SNS is a fully managed messaging service provided by AWS that supports application-to-person (A2P) communication, including mobile push notifications. This push notification platform is ideal for businesses already utilizing AWS services.
Key Features
- Amazon SNS is suitable for high scalability and reliability, as it is built on AWS’s robust infrastructure
- Provides cross-platform support, to send notifications to iOS, Android, Fire OS, Windows, and more
- It has flexible Messaging Patterns, that support pub/sub, fan-out, and message filtering
- It has integration with AWS Services, has smooth connection with AWS Lambda, SQS, CloudWatch
- There is no upfront cost or minimum fees. It has a model of Pay-As-You-Go Pricing.
- It has strong security features like IAM policies, encryption, and access controls
Why Choose Amazon SNS as Your Push Notification Platform?
- It is a good option for AWS users, as you can easily integrate if you are already in AWS
- AWS is a good option for global reach across different region
- Can have full control over messaging logic, which is customizable and programmable.
- Strong enterprise-grade security as it has compliance with various industry standards.
Braze
Braze is a customer engagement platform that delivers messaging experiences across push notifications, email, SMS, and more. This push notification platform excels in real-time personalisation and data-driven marketing.
Key Features
- Cross-Channel Messaging: Unified platform for all communication channels
- Real-Time Personalisation: Tailor messages based on user behavior and preferences
- AI-Powered Optimization: Machine learning for send-time optimization
- Comprehensive Analytics: Measure engagement, retention, and ROI
- A/B and Multivariate Testing: Experiment with different content and strategies
- Integration Capabilities: Connect with data warehouses, CRM systems, and more
Why Choose Braze as Your Push Notification Platform?
- Data-Driven Approach: Leverage data for smarter engagement
- High Level of Customization: Create highly personalized campaigns
- Scalable for Enterprises: Handles large user bases efficiently
- Dedicated Support and Resources: Offers training and strategic guidance
MoEngage
MoEngage is an intelligent customer engagement platform that helps businesses deliver personalized experiences across various channels, including push notifications. This push notification platform is ideal for enterprises seeking AI-driven automation.
Key Features
- AI-Driven Automation: Automate campaigns with machine learning algorithms
- Advanced Segmentation: Target users based on behavior, demographics, and more
- Omni-Channel Engagement: Push, email, SMS, web push, in-app messages
- Funnel Tracking and Cohort Analysis: Understand user journeys and drop-offs
- Personalization at Scale: Dynamic content and product recommendations
- Real-Time Analytics: Monitor campaign performance and user interactions
Why Choose MoEngage as Your Push Notification Platform?
- Ideal for Enterprises: Scalable solutions for large businesses
- Focus on Retention: Tools designed to improve user retention and LTV
- Integration-Friendly: Connects with popular CRM and analytics tools
- Customer Success Support: Offers strategic consulting and technical assistance
Leanplum
Leanplum is designed to help businesses deliver personalized experiences across all user touchpoints, specializing in mobile engagement. This push notification platform offers real-time behavioral insights.
Key Features
- Real-Time Behavioral Insights: Understand user actions as they happen
- A/B Testing and Optimization: Test content, timing, and delivery methods
- Multi-Channel Messaging: Push notifications, email, in-app messages, web push
- Automation and Lifecycle Marketing: Create personalized user journeys
- Dynamic Personalization: Tailor messages with user-specific data
- Predictive Analytics: Forecast user behavior and trends
Why Choose Leanplum as Your Push Notification Platform?
- Mobile-First Approach: Ideal for app-centric businesses
- Flexible and Scalable: Adapts to businesses of all sizes
- Robust Support: Offers training, onboarding, and technical help
- Data-Driven Decisions: Leverage analytics for better engagement strategies
Kumulos
Kumulos offers a mobile app performance management platform with powerful push notification services to enhance user engagement. This push notification platform combines messaging with app performance tools.
Key Features
- Rich Media Push Notifications: Include images, videos, and interactive content
- Geo-Targeting and Geo-Fencing: Send location-based messages
- Scheduled and Automated Campaigns: Plan messages in advance or trigger them based on events
- In-App Messaging: Communicate with users while they’re active in the app
- Analytics Dashboard: Monitor engagement metrics and app performance
- Crash Reporting and Diagnostics: Ensure app stability and performance
Why Choose Kumulos as Your Push Notification Platform?
- All-in-One Platform: Combines push notifications with app performance tools
- Focus on User Experience: Helps improve app usability and engagement
- Competitive Pricing: Affordable plans for small to medium businesses
- Easy Integration: SDKs for quick setup across platforms
Consider these points when choosing a Push Notification Platforms
- Look for a push notifications platform that has straightforward SDKs and APIs.
- Make sure your push notification platforms can as your user base grows.
- Personalisation option whether for dynamic content or user segmentation
- Detail analytics and reporting features to help you refine your strategies
- Support for multiple channels to use with push notifications to increase your reach
- Data protection, which should be the top priority for you when selecting a push notification platforms.
- Take your budget into consideration and select the tool that fits your needs.
Conclusion
In the end, choosing the right push notification platforms can make a real difference. According to industry data, push notifications can boost app retention rates by as much as 88% and increase user engagement by 3 to 10 times.
Each platform we covered offers something unique, whether it’s simple setup, detailed analytics, or advanced targeting
Read Also: Four Push notification metrics brands should track
Written By – Alisha Limichana
Alisha Limichana is a seasoned growth marketer and part of the MCG team at EnR Cloud, specializing in driving business growth through innovative strategies. She has a proven track record of delivering impactful marketing campaigns. Outside of work, Alisha enjoys exploring the mountains, travelling, and staying active and fit.