Alisha Limichana

Writer & Blogger

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What is Location-Based Marketing? A Complete Guide

December 4, 2024/

Have you ever wondered how some brands can exactly tell where you are and what you really need? That is location-based marketing magic.  Just imagine passing by a coffee shop and receiving an irresistible notification for “Buy 1, Get 1 Free” exactly at the moment when you were craving caffeine. Coincidence? Not quite.…

SMS Marketing: 7 Tips to Increase Open Rates and Engagement

November 25, 2024/

Did you know that 98% of text messages are open and most are read within just three minutes of receipt? We have all experienced where email often goes on read and social media algorithms hide your post, which is why SMS marketing has emerged as a powerhouse for contacting the customer directly. It…

What is Zero-Party Data? Definition, Benefits, and Strategies

November 19, 2024/

Today, zero-party data has become a hot topic on everyone’s lips. Did you know that every minute, countless pieces of your personal data are collected without your explicit consent? Data—a simple four-letter word—represents a complex and ever-changing world that affects us all. We live in a paradoxical time. On one hand, we freely…

10 Customer Engagement Metrics You Need to Track

November 18, 2024/

Customer engagement metrics are like the heartbeat of your business—they reveal the health of your relationships with your customers.  If you don’t keep an eye on your customer, you will miss insights about the customer, which otherwise can help you orchestrate the customer journey, create campaigns, and make data-driven decisions.  Did you know…

How to Implement Marketing Automation Effectively

October 31, 2024/

Do you ever feel like managing all your marketing efforts is a never-ending game of whack-a-mole? One minute you’re crafting an email campaign, the next you’re responding to leads, and before you know you are struggling to segment your audience. Sounds exhausting right? Marketing automation is here to save your day. Marketing Automation…

 3 Key Benefits of WhatsApp Marketing for Small Business

October 21, 2024/

2 billion active users globally! Yes, that’s the size of the massive audience already using WhatsApp. So, the real question is: are you making the most of it for your business? We know, we know—WhatsApp is usually where people chat with friends, share memes, and stay updated with family. But here’s the thing:…

The Future of Automation: How to Make the Most of It

October 14, 2024/

Automation is the buzz word that has been attracting a lot of attention in today’s digital age. The future of automation looks to be evolving rapidly. Automation marketing, automation systems, generative AI, and artificial intelligence robots are just the few of the features of automation that are difficult to ignore.  Any good automation…

7 Powerful Strategies for Mobile App Engagement

September 20, 2024/

Take a second and look at your surroundings. I am sure you’ll notice that everyone else has their eyes glued to a mobile device. According to studies, people check their phones an average of 262 times per day! That’s once every 5.5 minutes. We take our phones everywhere and use them at work,…

Know All About Customer Acquisition V/s Customer Retention

September 20, 2024/

Customer Acquisition vs Customer Retention- which strategy drives more growth for your business? Both the strategies serve different purposes and can have a different impact on your business. While attracting new customers is essential for growth, keeping existing customers happy can often be more beneficial in the long run. So, how do you…

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