In today’s fast-paced world, every brand is constantly looking to connect with their loyal and potential customers to keep them engaged with their brand and significantly drive more conversions.
But why is WhatsApp Business the most preferred channel for brands?
WhatsApp Business Messaging provides a unique and effective platform for Businesses to enable them to connect with their audience at their preferred channel which enhances the user experience and provides more open and click rates.
In this blog we will know the top benefits, features, use cases, and how to start with the WhatsApp Business Messaging!
Key Features of WhatsApp Business Messaging
1- Business profile creation
WhatsApp Business Messaging helps to create a professional profile with the key information regarding your Business such as Business name company address email and website it also enables you to put the call to action button so that people can reach out to you directly and can build trust.
However, it is incomplete without logo and brief description of the Business the kras of your Business making it easy for customers to recognise and identify your brand from the multiple list and provide you the perfect brand identity.
2- Enabling of Automated Messages
It allows you to set up automated messages to greet the customers whenever they try to connect with you when they first message you and if you are away from the system it will help customers to inform that you are currently not available and it ensure that whenever you come back to the system they will surely get a response.
As time passes, people are losing their patience and expect quick response from the brand and here comes the WhatsApp Business Messaging in picture which enables you to save customer time by quickly replying to them to streamline the communication process.
And this is what the brand and a customer expects from each other, Right?
3- Create Labels for Future Reference
Brands can create different labels to categorize their chat with the customers using sequent labels like new customer pending payments order completion payment received and many more this can help to manage and track the interactions with customers efficiently to provide them the real-time experience.
4- Topping Catalogs
It is important to showcase the different product catalogs or services catalogues to give brief information about the product and services your brand is offering. It enables customers to quickly browse through your offerings directly within the WhatsApp chat and can take the appropriate action making it easier to share offering details.
Not only this it can facilitate quick and seamless ordering by just clicking on the provided links directly to shop and save their precious time.
And this is What a brand wants to get a purchase directly and get a chance to retain them with different activities in future to provide Seamless customer experience.
5- It Makes User Interaction Easier
WhatsApp Business Messaging enables brands to add buttons and menus to interact with the brand offering them services such as quick replies call to action button support and many more.
6- Statistics is the Key
Whenever you send any communication to the customer it is important to analyze the status tags to plan the next move accordingly and to evaluate the current strategy effectively to make sure the next communication will be sent delivered and read.
Now let’s discuss the benefits of WhatsApp Business Messaging messaging.
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Top 4 Benefits of WhatsApp Business Messaging
These benefits can help brands to win the heart of their customers when they actually want to see communication from you.
1- WhatsApp Business Messaging Provides Direct Communication
It provides instant connectivity with the users for instant messaging to ensure that the communication sent is quick and efficient. This particularly comes in the picture when customer support or any urgent inquiries are raised.
Not only instant connectivity but it helps you to get the personal touch to the customers as it enables you to engage with the customers on their preferred channel to build strong relationships and trust.
2- WhatsApp Business Messaging Helps You to Get High Engagement Rates
After sending any communication, WhatsApp provides you the read recipients stats to know whether the communication has been seen or not by the user which significantly provides more open rates as compared to emails.
3- WhatsApp Business Messaging, Accessible all over the world
WhatsApp Business Messaging provides full range and even International accessibility as WhatsApp is available worldwide, making it the top preferred channel by users that can be reachable at any point.
4- WhatsApp Business Messaging is the Cost-Effective Channel
WhatsApp Business Messaging is one of the most cost-effective channels as it provides more Return on Investment than RCS or SMS communication as it ensures the highest open and click rates.
Top Use Cases of WhatsApp Business Messaging
1- Provide Customer Support
To give real-time assistance to the customers by addressing their queries instantly and resolving the issue promptly.
Give them a personalized experience by offering them personalized support and accessing customer history and preferences through integrated CRM systems.
2- Use it for Promotions and Marketing
Send marketing communications about any special offers, or discounts is there any going on to promote the brand by the targeted promotional messages to keep your user informed about what is going on in the market with the WhatsApp Business Messaging.
Not only send communication but the key is to send personalised campaigns to make them feel special by calling them with their names which Certainly increases the chances of high engagement and retention rates.
3- Manage Sales and Order Management
Track the order placement and facilitate it directly through WhatsApp Business Messaging statistics as it enables you to share the product catalogs and more detailed descriptions about the product and services you provide and confirm their order history and current details within the chat window only.
Give them the order tracking option so that they can be informed about their order status with automated notifications and updates.
Not only this, brands can notify customers when their wishlisted product is back to stock.
4- Allow Users to Book Appointment
WhatsApp Business Messaging enables brands to put the calendar for scheduling and appropriately selecting the time on the basis of their routine without spending a single penny on convenience.
Allow your customers to book appointments through WhatsApp Business Messaging, and send them reminders and confirmations to make them feel comfortable and relaxed.
Conclusion
WhatsApp is just a pool of features and benefits enabling brands to stand out in the industry and provide a seamless experience.
WhatsApp Business Messaging can help anyone whether you are a small business or a large enterprise, The features and benefits of WhatsApp Business Messaging can help every brand to streamline their communication and enhance customer support by driving more sales as well.
If brands can follow the best practices they can leverage the advanced capabilities of WhatsApp Business API to create more meaningful customer interactions and ultimately leading to improved customer satisfaction and to achieve Business goals.
Digital communication is continuously involving, and staying connected with customers through platforms like WhatsApp Business Messaging is not just an option but the mandate one to make your customers feel special and wanted.
Embrace this tool to enhance your Business operations and build stronger and more long-lasting relationships with your customers and just sit back to see the Magic of word of mouth.
Thanks for reading!
Also Read- Know Everything About Whatsapp Marketing in 2024
Amit Bhateja is the co-founder of enrcloud and helping brands and Unicorns from the last 15+ years and overachieve their Engagement and Retention goals. He is passionate about solving customer problems with modern technology, new age solutions, and consultancy approach. Besides Building ENR, He enjoys reading books, spending time with his family and Teammates, traveling, meeting new people, learning new things, and love to close the business deals.
