Are you unable to find enough time? Are you juggling between wanting to do everything and inability to carry out all of your task? Imagine the possibilities if I told you there’s a solution that can transfer the way you market?
Marketing Automation, your superhero, is here to save you.
If you’re looking for information about the benefits of marketing automation, you may already be familiar with the term. Let’s refresh your mind by looking at what marketing automation is?
Simply put, Marketing automation means automating your repetitive marketing task using tools. It is a platform where you will get a unified view of your audience and communicate with the potential customer across all channels.
Why Marketing Automation? Because it works.
According to the Study by Nucleus Research- Marketing automation increases sales productivity by 14.5% while reducing marketing overhead by 12.2%
Approximately 9 in 10 marketers say marketing automation helps them to reach their objectives.
According to Hubspot- Marketers using automation are 46% more likely to claim having an effective marketing plan.
Benefits Of Marketing Automation
1. Efficient and Effective Process
Marketing automation not only save you a time – but it will also streamline your process making your marketing efforts efficient and effective. With marketing automation you can automate your monotonous task such as sending an emails, lead nurturing, post-purchase activities, freeing up teams to focus on more strategics efforts.
2. Round the clock
Marketing automation allows business to interact with their audience round the clock, 24/7. When automation process comes into the picture such as automating the email communication, creating a automated Whatsapp flow or making chatbots availability, business can reach their customer at any time , regardless of the users timezone or business hours. This is to ensure that your brands remains on top of the mind of your target audiences and is always accessible, even if your team is not available.
3. Reduce the chance of Error
Human errors is unavoidable, but marketing automation reduce the risk by automating repetitive task and workflows. When you automated, the chances of error reduces such as typos, missing deadlines or inconsistent messaging. When you remove the manual interventions, the brand can ensure to execute the marketing goals effortlessly.
4. Multiple-channel communication
Marketing automations benefits the businesses to interact with their audience across all channel, simultaneously. Automations ensure that all user receive a amalgamated and consistent communication on channels such as SMS, Email, WhatsApp, website notifications. This approach ensure that you reach out to your potential customer and maximize your reach in order to convert visitors into buyers.
5. Multi-level Campaign
With marketing automation you can create a non-linear flow to help business target their audience through segmentation and personalization’s. Whether it’s a lead generation campaign, lead nurturing campaign, upsell/ cross sell, or drop leads re-targeting strategies, automation flow enables your brand to modify their campaign as per the needs and preference of each audience segment.
6. A/B Testing and Split Testing
Trial and Error hold lot of importance not only in your day to day life but also when it comes to know determining which campaign, content, design, channel works for your brand. Marketing automation helps you achieve that, by providing you the platform where you can test out the different variation and identify what resonate best with your audience and it helps you achieve better engagement and retention.
7. Enhance Customer Retention
Marketing Automations help you understand every stage of users journey, and enables post-purchase campaign to gain loyalty, trust , and advocacy among customer. More the satisfaction level higher the retention.
8. Lead Scoring and Lead Attribution
Lead scoring is a process of identifying the high-value leads and prioritizing them based on how likely they are going to convert into sales. On the other side, lead attribution is identifying the various digital touchpoints and activities users take throughout their online journey. Marketing automation provides with these benefits, which help brands to prioritize the opportunities and gains insights into their audience for effective marketing campaign.
9. Data-driven insights and Analytics
Marketing Automation benefits business by offering large amount of data and insights, which is not just useful but also able to provide a better ROI . Automation tool track the key metrics such as open rate click-through rate, conversion rate but not enough with will also include analytics like cohorts, RFM, Funnel reports and User Paths, which enables you to get actionable insights and optimizing your campaign for better results.
10. Hyper Personalisation –
Automation tools will help not only personalized the content based on attributes but also based on triggers. Marketing automation will track the customer behavior, preferences, and channel interaction to deliver the targeted content, recommendation, offers that resonate with each individual customer.
Also read- How Marketing Automation Works
Conclusion
These are enough to make you decide on the choice of approach that you are going to take ahead for your marketing strategy. It is honest to say that today Marketing Automation is not a luxury but a necessity for a brand to tackle its challenges of high churn rate, low engagement, dispersed data, unsubscription etc.
This blog tries to put light on a concept has yet to be adopted efficiently by many brands. If you are not in this zone, you might be left with a massive challenge later on.
We hope that you take the best leaf out of this!
Alisha Limichana is a seasoned growth marketer and part of the MCG team at EnR Cloud, specializing in driving business growth through innovative strategies. She has a proven track record of delivering impactful marketing campaigns. Outside of work, Alisha enjoys exploring the mountains, travelling, and staying active and fit.
