Thought to start investing in marketing is crucial for any brand to thrive and grow. But determining the right level of marketing investment could be a challenge for brands. But sometimes a thought to invest a little amount might be a result of missing opportunities for brands, and even over investing could be…
The customer journey is the collection of interactions a customer has with a brand. It is a visual representation of customers’ activity, touchpoints, requirements, and perceptions throughout their relationship with the brand. A map helps this to come in reality for a brand. Let’s check this blog to know the A-Z of Customer…
Email marketing is an electronic way where brands can directly reach out to customers. It is the most effective channel for any scale of business (Small /Medium /Large Enterprise). Email marketing strategy has strongly evolved after COVID-19. Let’s know why email marketing is important for business. With Digital Transformation in the country from…
In today’s world, telecommunication technology is changing very fast, like mobile generation from 1G to 5G. In the same way the old traditional communication channels are also upgraded or replaced with the new modern channels and RCS is one of the examples of it. This advanced communication channel is the successor for the…
SMS Blast: SMS is the backbone of every Digital strategy when it comes to Engagement and Retention strategy. Today, Brands have multiple channels available to communicate with their potential and loyal users like Email, WhatsApp, Rich Communication Service (RCS powered by Google), True Caller SMS services, Voice, Web push Notification, Browser push Notification,…
Business comes through customers from their entire lifetime engagement with the brand. That is why you need to understand and acknowledge the contribution in the totality of the customer’s lifetime. In this blog, we are going to discuss the ways through which a brand can ensure maximum business value or Customer Lifecycle value…
In today’s scenario, it is very critical to understand how a first-time visitor can register with the brand and after registration, they will make their first purchase and turn into a customer. With the help of Funnel analysis, brands can convert anonymous users to registered users. A Brand can understand the drop-off stage…
In the dynamic world of business analytics understanding user behavior is important but crucial for driving growth and ensure long-term success. Covert is a powerful tool that helps brands to achieve this with the help of analysis. Cohort Analysis allows businesses to get deep insights of user data, how user are reacting which…
Have you ever wondered how any brand can get the results on the basis of AI. In this ever-evolving world of digital marketing, it is important to understand the customer behaviour to build a strong customer relationship. But which is the most powerful tool that business can leverage to achieve their retention goals?…
In this article, we will understand the importance of WhatsApp business API in marketing communications. Why it’s so important these days and how it helps brands to engage with the customers. But before diving into this topic of how WhatsApp Business API can help brands, we need to understand WhatsApp first. WhatsApp is…
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We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
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