Introduction Gone are the days when the traditional way of just presenting the product was enough to have people buying the product. The options were limited, and so was the audience reach. Today, the world is different, the audience is wiser, and competition is fierce. An effective strategy like Segmentation Targeting and Positioning,…
Introduction Advent of artificial intelligence in marketing automation is one of the most transformative advancements in modern marketing. It is time for every business to understand the benefits of artificial intelligence and adapt marketing automation to stay ahead of competition and accelerate business growth and efficiency. AI-driven marketing automation is a leading trend…
Introduction Improving customer experience, engagement, and retention is the only way for a business to succeed in the long run. This statement holds true for both B2C and B2B businesses. Businesses are always looking for ways to gain more customers, upsell and cross sell and conversational AI is the way to go! Conversational…
Introduction The artificial agent market is expected to have a net worth of $28.5 billion by 2028. 84% of businesses confirm using AI is their main focus for bettering customer interactions and boosting productivity. Artificial intelligence has brought about significant changes in the world of marketing, e-commerce, and customer service. Marketing landscape of…
Introduction Data, data, data everywhere, but how do we make sense of it? It is a question that most businesses struggle to answer. Customer data is the backbone of the modern businesses, and it is everywhere. Data is in everything we do, whether we want to watch movie shows that align with our…
Introduction Nvidia’s CEO Jensen Huang once said, “Software ate the world, and now AI is eating software.” The world of technology is on a forever evolving path. A few years ago, we got Software as a Service (SaaS) platforms that transformed the way business operated. It offered scalable, cloud-based solutions, and empowered organizations…
Introduction The world is moving at a fast pace; people ask questions and expect immediate replies, and typing rather than talking has become the norm. Digital marketing has seen a new way of generating content with the arrival of ChatGPT. Today with simple ChatGPT prompts, we can generate engaging content, email, and other…
For a Direct-to-Customer (D2C) brand, churn rate and retention rates are two important metrics for measuring success. The churn rate vs. retention rate for D2C brands is two sides of the same coin and indicative of how much the customer loves the brand. A high retention rate signals brand loyalty and customer satisfaction,…
Quick Commerce in the Quick- Changing Landscape You think of it, we deliver it– That’s the aim of Quick Commerce, or Q-Commerce. Q-commerce, has revolutionized the concept of quick delivery with the ‘on-time delivery’ in less than an hour. It has transformed customer expectations, redefined how businesses operate, and reshaped the online shopping…
10 years back who would have thought that food could be delivered in minutes or the missing ingredient for the special dinner can reach the doorstep in less than half an hour or you can order makeup from across the borders and have it in your hands in just a few days? The…
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
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