Introduction The driving force of marketing today is the customer. How the customer associates itself with the business is the key to success. Enhancing customer experience in today’s digital era is paramount and not just an option. Businesses must embrace the best digital transformation processes to meet the evolving consumer expectations and improve…
Introduction Leveraging data to make decisions is the difference between guesswork and growth in business as well as personal lives. Advent of AI, automation has made it easy to access real-time people data at your fingertips. Data-Driven Decision Making (DDDM) has become an essential tool to boost efficiency, optimized all business operations and…
Introduction In today’s competitive business landscape, knowing your customer is the absolutely critical for long-term success. The best way to understanding customers is through customer segmentation. This powerful tool is the key to greater success and gaining an unbeatable competitive edge. Customer segmentation is the process of dividing the customer base in to…
Unveiling the Topic The world is changing even as you are reading this. If you are a business owner or a marketing expert, you will know that a competitive market strategy is essential for sustainable business growth. Standing out in the market with your brand or product or service is all about gaining…
Introduction Conversion rate optimization is one of the most important metrics for measuring the success of your marketing strategies. A part of sales and marketing is getting the customer to the website or the store; the second and most major part is turning the visitors into loyal customers and brand fans and more…
Introduction Segmentation is the key to correct personalization, and personalization is the way to gain interest and loyalty, which are the two important pillars of product success. Segmentation marketing is the proven way to create personalized experiences for the consumer and build the business effectively. Segmentation uses different approaches to group consumers based…
Introduction Gone are the days when the traditional way of just presenting the product was enough to have people buying the product. The options were limited, and so was the audience reach. Today, the world is different, the audience is wiser, and competition is fierce. An effective strategy like Segmentation Targeting and Positioning,…
Introduction Advent of artificial intelligence in marketing automation is one of the most transformative advancements in modern marketing. It is time for every business to understand the benefits of artificial intelligence and adapt marketing automation to stay ahead of competition and accelerate business growth and efficiency. AI-driven marketing automation is a leading trend…
Introduction Improving customer experience, engagement, and retention is the only way for a business to succeed in the long run. This statement holds true for both B2C and B2B businesses. Businesses are always looking for ways to gain more customers, upsell and cross sell and conversational AI is the way to go! Conversational…
Introduction The artificial agent market is expected to have a net worth of $28.5 billion by 2028. 84% of businesses confirm using AI is their main focus for bettering customer interactions and boosting productivity. Artificial intelligence has brought about significant changes in the world of marketing, e-commerce, and customer service. Marketing landscape of…
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
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