Amit Bhateja

Writer & Blogger

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  • From The Founder Desk
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  • Articles
  • Email Marketing
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  • RCS
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Top 10 Challenges in Marketing Automation and How to overcome them?

January 22, 2025/

In the world where change is dynamic as well as constant, challenges in marketing automation has become a necessity rather than just a novelty. The benefits of using marketing automation are numerous and very clear. Every year, more and more businesses are embracing automated communication. However, adapting marketing automation is not exactly a…

9 Game Changing Features of Marketing Automation Platforms

January 9, 2025/

Marketing automation platforms has been the perfect assistant to countless marketing teams and will continue to do so. It helps manage the campaigns, streamlines the processes, and engages with customers without taking a break. The implementation of a suitable marketing automation tool helps businesses achieve greater efficiency and better results with the help…

The Ultimate Guide to Optimizing Your Email Marketing Funnel in 2025

January 2, 2025/

Do you understand the real potential of Email Marketing? The Email Marketing Funnel can help brands with insights into what is your customer expectations and indicates why they will register/purchase with the brand. An Email Marketing funnel is a theoretical cum practical representation of the user’s journey and this helps brands to understand…

RCS Messaging 101: Boost Your Marketing Outside of Text

December 6, 2024/

RCS messaging is the new era of texting. With the widespread use and adaptation of RCS communication protocols by a Android and now iOS devices, you can now add a new dimension to your marketing efforts very easily. Up until a few years back, communication with mobile phones was restricted to text messaging…

From Text to Engagement: Why RCS Messaging is the Future

November 29, 2024/

Imagine this: You get a plain text only message from a clothing store reminding you about their upcoming sales. It is a RCS Messaging with no images, color, or branding but includes a shortened URL. Even if it seems legitimate, you might think twice before clicking or responding. Now imagine this: “Summer sale…

People Also Search for How to Create Effective Automation Marketing Strategy?

November 22, 2024/

Good marketing is about trends and technology, but the perfect marketing is trusting the fundamentals. Having an effective marketing automation strategy is fundamental to streamlining marketing efforts, nurturing leads, and boosting conversions. When people also search for How to Create Effective Automation Marketing Strategy? How to create an effective automation marketing strategy, it…

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