Alisha Limichana

Writer & Blogger

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  • From The Founder Desk
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Omnichannel Marketing

June 7, 2024/

Omnichannel Marketing: What is it ? How to build an effective omnichannel marketing strategy?  Consumers before making a purchase decision go through different phases, and all those phases involve interaction with multiple channels. From browsing a website to checking reviews on social media, to visiting stores to make a purchase and downloading an…

Email marketing vs Marketing automation

May 27, 2024/

It might be tough for your business to be in a constant loop of thoughts, having to decide: is it email marketing vs marketing automation for my business?  Both have their unique advantages, but understanding their key differences can help you break free from indecisiveness and choose the best one for your business.…

How of Marketing Automation Works

May 15, 2024/

It’s 2024 and things are going the speedo way in the world of automation technology. However, the Marketing world is facing its own challenges in a not so exciting economic environment across the globe. Things are getting tighter day by day in terms of funding and business growth. Brands are fighting their way…

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