Alisha Limichana

Writer & Blogger

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How to Implement Marketing Automation Effectively

October 31, 2024/

Do you ever feel like managing all your marketing efforts is a never-ending game of whack-a-mole? One minute you’re crafting an email campaign, the next you’re responding to leads, and before you know you are struggling to segment your audience. Sounds exhausting right? Marketing automation is here to save your day. Marketing Automation…

3 Key Benefits of WhatsApp Marketing for Small Business

October 21, 2024/

2 billion active users globally! Yes, that’s the size of the massive audience already using WhatsApp. So, the real question is: are you making the most of it for your business? We know, we know—WhatsApp is usually where people chat with friends, share memes, and stay updated with family. But here’s the thing:…

The Future of Automation: How to Make the Most of It

October 14, 2024/

Automation is the buzz word that has been attracting a lot of attention in today’s digital age. The future of automation looks to be evolving rapidly. Automation marketing, automation systems, generative AI, and artificial intelligence robots are just the few of the features of automation that are difficult to ignore.  Any good automation…

7 Powerful Strategies for Mobile App Engagement

September 20, 2024/

Take a second and look at your surroundings. I am sure you’ll notice that everyone else has their eyes glued to a mobile device. According to studies, people check their phones an average of 262 times per day! That’s once every 5.5 minutes. We take our phones everywhere and use them at work,…

Know All About Customer Acquisition V/s Customer Retention

September 20, 2024/

Customer Acquisition vs Customer Retention- which strategy drives more growth for your business? Both the strategies serve different purposes and can have a different impact on your business. While attracting new customers is essential for growth, keeping existing customers happy can often be more beneficial in the long run. So, how do you…

The benefits of a well-structured product classification system

September 17, 2024/

You are standing in the checkout line and suddenly a shiny packet catches your eyes. It’s right there, perfectly placed at your eye level, almost calling out for you. Before you know it’s in your cart, even though you do not plan on buying it. Ever wondered how that happens? This isn’t just…

The importance of the AIDA model for business success

September 17, 2024/

Nowadays, grabbing and holding onto a customer’s attention has become increasingly harder. Studies indicate that people usually come across around 6000-10000 ads every day but attention spans have dwindled down to 8 seconds only (Microsoft). So how do companies set them apart from competitors and guide consumers to move from simply knowing about…

User Path Analysis - EnR Cloud

August 28, 2024/

Did you know that 94% of first impressions are design-related, and poor usability can tank your conversion rates by up to 70%?  In a world where FOMO (Fear Of Missing Out) drives user behaviour, understanding the intricacies of user paths has never been more critical. How do we do that? User path analysis…

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