Alisha Limichana

Writer & Blogger

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 The Role of Net Promoter Score (NPS) in Customer Experience: A Deep Dive

February 11, 2025/

The Strategic Power of Net Promoter Score (NPS) in Customer Experience: A Deep Exploration In the modern business landscape, where customer expectations are evolving rapidly, understanding and optimizing customer experience (CX) has become a mission-critical goal. Among the numerous metrics available, Net Promoter Score (NPS) stands out as a strategic tool that offers…

How Mobile Wallet Marketing is Changing the Way We Shop and Save ?

February 3, 2025/

What is a Mobile Wallet? A mobile wallet is a digital application that stores payment information. Store your loyalty cards, tickets, and more on your smartphone. It allows users to replace their physical wallets with digital solutions, making transactions fast and secure. Applications like Apple Pay, Google Wallet, and Samsung Pay have revolutionized…

Top 10 Customer Retention Lessons from Experts

January 28, 2025/

Winning a customer is just the beginning, what is challenging is retaining them. Researchers have consistently highlighted the importance of customer retention, they say increasing your retention by 5% can boot up your profit by 25% to 95%. Yet, we business emphasize more on acquiring new customers than keeping the ones we already…

 Check out the Top 5 reasons why you need a Mobile-First approach

January 23, 2025/

Top 5 Reasons Why You Need a Mobile-First Approach These days, most people rely on their smartphones for almost everything—shopping, checking emails, booking tickets, or browsing social media. As mobile usage grows, businesses must adopt a Mobile-First approach to stay relevant. This means designing your website, app, or even marketing campaigns with mobile…

Top 12 Push Notification Platforms to Boost User Engagement

January 20, 2025/

How quickly we switch from one app to another and how quickly we lost interest in thinking. This has become so common nowadays, because we have endless option at our fingertips. So keeping them engaged can be tough.  If your app or website does not hold the attention of your users, they’ll move…

How To Measure Customer Loyalty: 7 Important Metrics

January 13, 2025/

Loyal customers are super important for any business. They keep coming back, spend more money, and even tell their friends about the brand. But how do you know if your customers are really loyal?  You need to measure it! This is why customer loyalty metrics like NPS, retention rate, and repeat purchase rate…

Why Omnichannel Customer Journeys are critical for brand success?

January 10, 2025/

Today’s customers interact with brands through many channels—websites, mobile apps, social media, and even physical stores. They expect a smooth and consistent experience no matter where or how they engage. This is where Omnichannel Customer Journeys come in. These journeys ensure all channels work together to create a seamless experience for customers. Let’s…

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