Introduction to Lifecycle Marketing Customer goes through different stages in their journey with your brand, from awareness to advocacy. Lifecycle marketing is a customer-centric approach that helps brands understand their customer at each stage of their journey with the brand and then focus on delivering a personalized marketing message. Unlike traditional marketing which…
Push Notification was first introduced by Apple in 2009 as a way for an app to send a timely update to its users. Since then, it has gained immense popularity with a rise in adoption with over 60% of mobile users enabling push notifications on their mobile devices. Fast forward to 2024, it…
Have you ever wondered how some brands can exactly tell where you are and what you really need? That is location-based marketing magic. Just imagine passing by a coffee shop and receiving an irresistible notification for “Buy 1, Get 1 Free” exactly at the moment when you were craving caffeine. Coincidence? Not quite.…
Did you know that 98% of text messages are open and most are read within just three minutes of receipt? We have all experienced where email often goes on read and social media algorithms hide your post, which is why SMS marketing has emerged as a powerhouse for contacting the customer directly. It…
Today, zero-party data has become a hot topic on everyone’s lips. Did you know that every minute, countless pieces of your personal data are collected without your explicit consent? Data—a simple four-letter word—represents a complex and ever-changing world that affects us all. We live in a paradoxical time. On one hand, we freely…
Customer engagement metrics are like the heartbeat of your business—they reveal the health of your relationships with your customers. If you don’t keep an eye on your customer, you will miss insights about the customer, which otherwise can help you orchestrate the customer journey, create campaigns, and make data-driven decisions. Did you know…
Were you amazed by the very possibility that over 300 billion emails are flying around the world every day? Now, do you know that by 2025 we are looking at an increase of over 376 billion daily emails? Isn’t that mind-blowing? Still, despite the boom in social media and messaging apps, email holds…
Do you ever feel like managing all your marketing efforts is a never-ending game of whack-a-mole? One minute you’re crafting an email campaign, the next you’re responding to leads, and before you know you are struggling to segment your audience. Sounds exhausting right? Marketing automation is here to save your day. Marketing Automation…
2 billion active users globally! Yes, that’s the size of the massive audience already using WhatsApp. So, the real question is: are you making the most of it for your business? We know, we know—WhatsApp is usually where people chat with friends, share memes, and stay updated with family. But here’s the thing:…
Automation is the buzz word that has been attracting a lot of attention in today’s digital age. The future of automation looks to be evolving rapidly. Automation marketing, automation systems, generative AI, and artificial intelligence robots are just the few of the features of automation that are difficult to ignore. Any good automation…
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
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