Email Marketing Journey has been around for years, but it’s still one of the most powerful tools to connect with customers, nurture leads, and drive sales. However, simply sending out emails to a list of subscribers isn’t enough. If you want to see real results, you need a strategic approach that aligns with…
The Strategic Power of Net Promoter Score (NPS) in Customer Experience: A Deep Exploration In the modern business landscape, where customer expectations are evolving rapidly, understanding and optimizing customer experience (CX) has become a mission-critical goal. Among the numerous metrics available, Net Promoter Score (NPS) stands out as a strategic tool that offers…
Email marketing is one of the most effective ways to reach your audience, nurture leads, and drive sales. With a well-crafted email marketing newsletter, businesses can stay connected with their audience, provide valuable content, and ultimately increase revenue. However, not all email newsletters achieve their desired impact. The key lies in crafting newsletters…
What is a Mobile Wallet? A mobile wallet is a digital application that stores payment information. Store your loyalty cards, tickets, and more on your smartphone. It allows users to replace their physical wallets with digital solutions, making transactions fast and secure. Applications like Apple Pay, Google Wallet, and Samsung Pay have revolutionized…
What is Customer Lifetime Value (CLV)? Customer Lifetime Value (CLV) is a metric that helps you estimate the total revenue a business can expect from a single customer over the entire duration of the customer and business relationship. It allows businesses to understand the value of each customer and helps them make an…
Winning a customer is just the beginning, what is challenging is retaining them. Researchers have consistently highlighted the importance of customer retention, they say increasing your retention by 5% can boot up your profit by 25% to 95%. Yet, we business emphasize more on acquiring new customers than keeping the ones we already…
Top 5 Reasons Why You Need a Mobile-First Approach These days, most people rely on their smartphones for almost everything—shopping, checking emails, booking tickets, or browsing social media. As mobile usage grows, businesses must adopt a Mobile-First approach to stay relevant. This means designing your website, app, or even marketing campaigns with mobile…
How quickly we switch from one app to another and how quickly we lost interest in thinking. This has become so common nowadays, because we have endless option at our fingertips. So keeping them engaged can be tough. If your app or website does not hold the attention of your users, they’ll move…
Loyal customers are super important for any business. They keep coming back, spend more money, and even tell their friends about the brand. But how do you know if your customers are really loyal? You need to measure it! This is why customer loyalty metrics like NPS, retention rate, and repeat purchase rate…
Today’s customers interact with brands through many channels—websites, mobile apps, social media, and even physical stores. They expect a smooth and consistent experience no matter where or how they engage. This is where Omnichannel Customer Journeys come in. These journeys ensure all channels work together to create a seamless experience for customers. Let’s…
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
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