What is Customer Lifetime Value (CLV)? Customer Lifetime Value (CLV) is a metric that helps you estimate the total revenue a business can expect from a single customer over the entire duration of the customer and business relationship. It allows businesses to understand the value of each customer and helps them make an…
Winning a customer is just the beginning, what is challenging is retaining them. Researchers have consistently highlighted the importance of customer retention, they say increasing your retention by 5% can boot up your profit by 25% to 95%. Yet, we business emphasize more on acquiring new customers than keeping the ones we already…
Top 5 Reasons Why You Need a Mobile-First Approach These days, most people rely on their smartphones for almost everything—shopping, checking emails, booking tickets, or browsing social media. As mobile usage grows, businesses must adopt a Mobile-First approach to stay relevant. This means designing your website, app, or even marketing campaigns with mobile…
How quickly we switch from one app to another and how quickly we lost interest in thinking. This has become so common nowadays, because we have endless option at our fingertips. So keeping them engaged can be tough. If your app or website does not hold the attention of your users, they’ll move…
Loyal customers are super important for any business. They keep coming back, spend more money, and even tell their friends about the brand. But how do you know if your customers are really loyal? You need to measure it! This is why customer loyalty metrics like NPS, retention rate, and repeat purchase rate…
Today’s customers interact with brands through many channels—websites, mobile apps, social media, and even physical stores. They expect a smooth and consistent experience no matter where or how they engage. This is where Omnichannel Customer Journeys come in. These journeys ensure all channels work together to create a seamless experience for customers. Let’s…
Personalization plays an important role in reducing the cart abandonment rate. Cart abandonment is a well-known challenge for any e-commerce business. A typical scenario is when a customer adds the product to the cart, moves to the checkout page and then leaves without making the purchase. It is something that happens far too…
Customers will leave you—that’s the sad reality businesses need to understand. But do they really need to go? What are they leaving for? Churn rate can answer these questions and help you understand customer retention and business growth. Read on to understand what churn rate is, why it is important, and how you…
In the highly competitive e-commerce market, growth isn’t just about attracting new customers but it is also about maximizing the potential of existing ones. An important metric that will help businesses achieve this is Average Order Value (AOV). Especially for e-commerce apps, increasing AOV can significantly impact revenue, profitability, and customer retention. With…
Introduction to Lifecycle Marketing Customer goes through different stages in their journey with your brand, from awareness to advocacy. Lifecycle marketing is a customer-centric approach that helps brands understand their customer at each stage of their journey with the brand and then focus on delivering a personalized marketing message. Unlike traditional marketing which…
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