Boosting Sales with WhatsApp Chatbots: Successful Strategies

It is 2024, and we are living in a highly technological world. In the crux of it are the advanced communication methods that have brought the world closer and made it smaller. Up until 2018, businesses struggled to reach the customers through a direct message or answer their queries instantly. Then came the WhatsApp business accounts, and the revolution began.

WhatsApp marketing, with the aid of WhatsApp business API, allowed companies to send automated messages, notifications, and customer support responses through WhatsApp Chatbots, and since then its usage has only grown. Today, more than 60% of customers agree that messaging is their preferred form of communication rather than spending time on customer care. 

As a business owner, staying ahead is crucial for success. As WhatsApp chatbots and WhatsApp marketing become more powerful, it is time to update the marketing and sales strategies to boost sales using the latest features of WhatsApp chatbots. 

With over 2 billion consumers using WhatsApp daily and spending hours on the application, WhatsApp chatbots, when used correctly, can highly personalize the customer experience, saving you time and money while boosting the ROI. WhatsApp business API messages have an open rate of 99%, and WhatsApp can increase your sales by 27% with increased conversion rates of 20% without causing a heavy burden on your marketing budgets. 

Obviously, it goes without saying that businesses must adapt WhatsApp marketing and learn how to use the WhatsApp chatbots to reach its full potential. Let’s take a dive into the world of WhatsApp chatbots and understand strategies and tips you can implement to boost sales for your company. 

Empower customers through WhatsApp chatbots automated 24/7 support availability 

The customer’s journey with your brand begins with a purchase, and it stays with you as long as you give excellent post sales support. You can easily use WhatsApp chatbots so that your business is operational 24/7. Chatbots are the most used marketing strategy as they can handle repetitive tasks and at the same time give instant answers to customer questions about product delivery, delivery status, returns, initiating refunds etc. Boosting the customer service leads to a boost in sales as it builds trust and satisfaction towards your brand. 

Use carousel templets

When a customer enquires about the product, then instead of sending the catalogue pdf or pictures ones by one, use the carousel templets. This way you can send more information in one message. Carousels can be used to send photos, videos, and descriptions.

WhatsApp lets you make the communications more impactful by giving the option to use buttons to link replies, phone numbers, and URLs in the carousels. Use this WhatsApp marketing feature to introduce new products, upsell, and share exclusive offers. 

Automate using the WhatsApp Chatbots

Every business received a lot of repeated queries and questions. A well designed chatbot can automate all these queries easily and quickly answer the questions. Design the WhatsApp chatbot to answer the pre-set group of responses depending on the question. By automating basic customer interactions, you will save up time for both business and the customer and, at the same time, improve the responsiveness.

WhatsApp chatbots can be automated to guide the customer through various processes such as guiding transactions, giving information, etc. The help is dynamic, instant, and relevant, along with being secure and private. 

Get genuine lead generation and qualification

WhatsApp chatbots are the expert virtual assistants who on the front, can take care of more than 80% of the customer queries and on the backend, collect customer data and gather insights in the customer behavior.

WhatsApp marketing can use this data to nurture the leads and even attract new leads into paying customers. Chatbots gauge the needs of potential customers and pass on the information to the sales teams for follow-ups and conversions. This ensures that the sales team is only engaging with leads which have a high probability of conversion. 

1. Personalize your promotions and offers

One of the most useful features of WhatsApp marketing using AI is that it lets the business send personalized messages and promotions to customers. Using the WhatsApp chatbot to analyze user data, past purchases, browsing behavior, etc. to enable WhatsApp marketing to send tailored messages, customized discounts, and offers and thus increasing the chances of a sale. 

2. Seamless order confirmation, updates, and tracking

Use WhatsApp chatbots to simplify the order placement and tracking process. Facilitate WhatsApp marketing to use chatbots to enable customers to place orders, make secure payments, track deliveries, and even cancel orders and get refunds to create a convenient and effective shopping experience that will have the customer returning for more. Keep in mind that the easier the purchasing process, the more is the likelihood of a purchase. This type of transparent communications contributes to customer loyalty. 

3. Meet customers when they are most active

WhatsApp marketing features lets you program the chatbots to meet customers when they are most active. When customers see the information when they have time, they are more likely to make a purchase or enquire more about the product or service.

Utilizing the WhatsApp business API to create a seamless management process has a positive impact on the customer journey, builds trust and satisfaction, and brings in more business. 

4. Get innovative with multimedia

Just sending a bunch of text is old school and boring. Innovate your WhatsApp marketing using dynamic content that is engaging for the users. Use images, videos, interactive content to convey the information more vividly and make sure that the user remembers the brand.

It is a proven fact that multimedia content is more shareable. Multimedia can use used to create a memorable experience for the user and convey complex messages, leaving a lasting impression. 

5. Collect feedback regularly

One of the salient features of WhatsApp chatbots is that it can get customer feedback in non-intrusive and engaging manner. Listening to what your customers are saying is a great way to boost business and increase sales. Use the chatbots to gather feedback after every purchase or query and ask for ways you can improve the service or product. WhatsApp chatbot can effectively capture customer insights for you to quickly work on polishing your marketing strategy and even get ideas on new products or services. 

Adopting a WhatsApp chatbot can transform the way customers perceive your business. Use it to engage with an audience, streamline operations, boost sales, and so much more. The key to success for WhatsApp marketing is to design a chatbot that delivers value to the customer in every step of their journey. 

Read Also: How to Implement Marketing Automation Effectively

Written By – Amit Bhateja