Reach out to your customers, where they are and undoubtedly WhatsApp is the most preferred communication channel for most of Indians.
WhatsApp is not a channel, it is an emotion as most of friends, families, colleagues, customers, and users are connected to this amazing App.
What is WhatsApp Marketing?
WhatsApp marketing is used when any business uses the WhatsApp App to connect to their customers and promote their products or services. They send messages directly to customers WhatsApp, including product or services updates, special offers or support. It’s a way for businesses to connect the people quickly and personally.
- WhatsApp has 2 billion active users worldwide. WhatsApp has already reached over 2.78 billion users worldwide and it is predicted to cross 3.14 billion by 2025.
- WhatsApp is ranked as the most used mobile messenger app in the world.
- More than 100 billion messages are sent each day on WhatsApp.
- The average WhatsApp user on Android spends 33.5 minutes per day on the app.
- The group call with video chat feature allows people to effortlessly gather with 7 to 8 Individuals simultaneously, resulting in an astounding 15 billion minutes of daily conversation. This feature operates with secure end-to-end encryption.
- India has the most WhatsApp monthly active users (487.5 million) ++
- 69% of all internet users use WhatsApp (excluding China) according to GlobalWebIndex.
- 54.5% of WhatsApp users are male and 45.5% are female according to DataReportal.
- 54% consumers choose to opt-in for best customer services on WhatsAppÂ
- People from India have downloaded WhatsApp mostly for their business
- 75% of consumers love to purchase after having catalogs on WhatsApp
Whatsapp Marketing: WhatsApp is a premium product from META, it is an instant messaging and Voice over Internet Protocol VOIP services app with some business-related tools & integrations. WhatsApp is generally used in 3 cases as mentioned below.
1- WhatsApp Mobile Application
This is for regular users who want to chat with their family and friends. It includes basic features i.e.; text messaging, audio, video & photos sharing, making audio and video calls.
2- WhatsApp Business Application
This is for the SMEs, WABA allows business to communicate more efficiently with their customers. It is the same like normal WhatsApp with some unique business tools i.e., automated messages, quick reply, business profile, address, name, catalog and broadcast like features.
3- WhatsApp Business Account – API
This is for large-scale companies who need more advanced tools. It allows companies to integrate their CRM with WhatsApp by using CHATBOT and send the messages in the bulks, customer services, messages, updates. This type of business account is verified by the META team and shown as a green tick mark. WhatsApp API is also used for Marketing, Utilities & Services.
What is the advantages/benefits of WhatsApp marketing?
1- It allows direct engagement with their customers on the mobile.
2- Businesses can send rich media content to customers via WhatsApp i.e., images, documents, pdf, videos, links, etc.
3- Most people open and read WhatsApp messages quickly, it allows higher chances to connect with people and know more about the company’s features, products, and services.
4- In this fast-paced time, people expect quick solutions and responses from companies, with the help of WhatsApp people get the solutions and responses in real-time, which saves time and a positive approach developed towards companies.
5- People trust WhatsApp for personal communication, WhatsApp gives Green tick-marked verified accounts, this helps customers know that the business is genuine and can be trusted.
6- With the help of WhatsApp security features, the chat between businesses and customers is encrypted.
Quick View of WhatsApp Usage for Customer and Business.
| Customers | Companies |
| Support | Promotional Activities |
| Troubleshoot | Product Promotions |
| Services | Order Confirmation |
| Policies | Reminder |
| Information | Payment acknowledgement |
| Account/application login |
WhatsApp Message Template
Whatsapp Marketing: WhatsApp message template like a premade format or structure for a message. This helps businesses to quickly create messages for different purposes i.e., customer services reply, appointment reminders or sending updates. Before using these templates, WhatsApp reviewed the draft templates, which took approximately 48 hours.
Purpose of WhatsApp template
Whatsapp Marketing: A WhatsApp message template is like getting permission to chat with a customer. When you send the first message using a template, it’s like asking if they are interested in initiating the chat. Once they reply, companies can start the conversation. These first WhatsApp messages can be personalised for each customer name and maintain a personal touch.Â
WhatsApp can be used in various way for communication and customer services.
WhatsApp and Agent Login
Whatsapp Marketing: This setup includes a real human agent, this agent reads the customer’s messages and responds in real-time with the available information or solutions.
WhatsApp and Chatbot:
Whatsapp Marketing: This setup includes a Chatbot integration in the system that can send and receive messages on WhatsApp without human intervention. A Chatbot can work around the clock, providing information and assistance anytime 24×7.
WhatsApp and FAQ’s:
Whatsapp Marketing: In this process, a set of pre-written answers are used in the systems which can be handled by the Chatbot or a human agent. This helps to quickly resolve common issues i.e., What is the status of my order?
WhatsApp is a game changer for any brand. Do you know WhatsApp is coming with OTP services as well?
Stay tuned to learn more about it. Please Visit to www.enrcloud.com or reach out to us at hello@enrcloud.com
Also Read- Things you should know about Email Marketing
Amit Bhateja is the co-founder of enrcloud and helping brands and Unicorns from the last 15+ years and overachieve their Engagement and Retention goals. He is passionate about solving customer problems with modern technology, new age solutions, and consultancy approach. Besides Building ENR, He enjoys reading books, spending time with his family and Teammates, traveling, meeting new people, learning new things, and love to close the business deals.
