Why Does Your Business Need a WhatsApp Chatbot Right Now ?

In the world of automation, WhatsApp chatbots are one of the most popular marketing tools used by businesses worldwide. A WhatsApp chatbot is a live software program that uses AI and Machine Learning tools to automate the marketing strategies. 

WhatsApp chatbots are a crucial marketing tool for any business. WhatsApp marketing is an all-in-one platform that is loved by both customers and marketers. WhatsApp chatbot and harnessing all the features of WhatsApp marketing to align with your business goals is the need of the hour. WhatsApp marketing today is the highly engaged communication channel for instant customer support, personalized marketing, lead generation, sending automated updates, increasing sales and so much more. 

Today, 90% of top online retailers worldwide are using WhatsApp to keep in touch with their customers. This means that if your business has still not adapted the use of chatbots and WhatsApp marketing then the time is right now. WhatsApp business has been around since 2018 and has greatly benefited small and big businesses over the years. WhatsApp businesses are listed as businesses and users know they are contacting the business for the transaction rather than a regular account. 

Why are WhatsApp Chatbots the Future of WhatsApp Marketing ?

WhatsApp has more than 2 billion customers using it almost daily. One of the USPs of WhatsApp chatbot is that it can communicate with the business on your behalf even if you are away or busy with other tasks. It is like having an assistant at all times who does not go to sleep or takes a break.

Chatbots can offer solutions, talk, assist, solve issues by sharing demos and even offer the right products to the customers. The widespread use of WhatsApp marketing and WhatsApp chatbot has opened up new avenues of business to reach customers from every corner of the world. Here is why your business needs a suitable WhatsApp Chatbot right now:

WhatsApp Marketing Made Easy with Chatbots: Engage, Convert, Repeat

• It has a wider audience reach

WhatsApp is used in 180 countries which makes it the single largest instant messaging platform worldwide. Even though it started as a means to connect with friends and family, today more than 1 million customers enter the WhatsApp network every day. The use of WhatsApp API is the strongest and biggest entity when it comes to conversing with the customers. 

• It is the most downloaded App

Android reports that it has crosses over 5 billion mark of WhatsApp downloads. The first thing that most people do when they get a new phone is to download and activate WhatsApp. This reach alone is enough to convince any business that it can be a game changer for them. 

• Highest engagement 

An average user of the app spends more than 195 minutes using WhatsApp which is enough to grab the user attention and boost the brand visibility. 

• It is secure

WhatsApp marketing offers two-way end-to-end encryption so that your customers know that their messages are not public. Only you and the person you are interacting with can read what is being sent. Not even WhatsApp has an access to the messages. Your customers can trust the business to keep the OTTs, addresses and other sensitive attention secure. 

• It is easy to use 

WhatsApp interface is simple and intuitive. Hence all users from the age of 10-100 can use it without having to be necessarily being technologically adept. The streamlined interface of WhatsApp marketing makes it easier to onboard consumers and facilitate instant conversations. When a business uses WhatsApp chatbot for customer service or lead generation they are reaching out to customers who already know how to use WhatsApp, they don’t need to download any extra app or software.  

• Omnipresence and Instant and Efficient customer support

What happens when the digital age customer contacts a business in his free time? They expect instant response or solution. This is where the WhatsApp chatbot comes into play by providing real-time, 24*7 support.

It can be about sending reminders and notifications, provide product information, explore business product catalogues, help with order tracking send updates and query statuses, offer resolutions, and even gather feedback and connects and log them in. WhatsApp chatbots are multitasking and hence can answer multiple inquiries simultaneously, ensuring that no customer is left waiting. 

WhatsApp chatbot business account ensures that your brands is just a click away and simple to use. 

• Enhanced and personalized customer engagement 

WhatsApp chatbots are easy and portable, which means if you train the chatbot well, it can mimic natural conversations enabling personalized and interactive communications. The WhatsApp marketing tool, can gather and recall user data as it engages with the customer and offer relevant reply. Chatbots can customize messages, greetings and promotions based on user needs and behaviors. The high level of personalization helps build stronger relationships and trust with your customers.  

• Media rich platform

WhatsApp is a media rich means of communication. The simple interface is enriched with the capacity of sharing images, GIFs, videos, links, voice recordings, documents, locations, numbers, and other media content. This makes it a great platform for companies to interact with the customers. 

• Automated sales and lead generation 

WhatsApp chatbot can help your business automate a wide variety of tasks and customer interactions. It is a virtual assistant that guides the customers through the purchasing processes. WhatsApp marketing can create and qualify the leads and automate the campaign accordingly. Product queries, alternatives, converting leads to sales without human interventions are some of the advantages of WhatsApp chatbots. 

• Multilingual support 

WhatsApp chatbots can provide support in multiple languages. This features gives a comfort level to the customers as they interact in their preferred language. Increases trust in your business and makes the business more approachable and inclusive. 

• Measurable and tangible performance

As the WhatsApp chatbot interacts with the customers, it also gives the business a peak into the marketing performance. You can track metrics such response time, resolution rate and time, and customer satisfaction score and work with the team to solve the gaps. The AI driven actionable insights offered by WhatsApp marketing can be crucial for developing a successful campaign. 

• Easy scalability 

WhatsApp chatbot can grow as your business grows without requiring extra spending and equipment. Whether you get few queries a day or a thousand queries, the chatbot can handle everything with ease without compromising on quality. It helps in attracting more customers. 

When it comes to creating a difference, businesses cannot afford to overlook the benefits of WhatsApp chatbots and WhatsApp marketing. It is crucial for broader audience, enhancing engagement, and ultimately boost sales. 

Read Also: Use the Power of Automation: What People Also Search for in WhatsApp Chatbot?

Written By – Rajni Bhateja