Rich communications services (RCS) are a communication technology protocol that provides enhanced, rich, capabilities for messaging, Rich media, and file transfer.
Rich Communication Services (RCS) are available on Android devices only. Let’s understand the Top Industry use cases for RCS for Healthcare, Hospitality, and Insurance Industry.
Top Industry Use Cases for RCS
RCS for Healthcare Industry
Top Industry Use Cases for RCS: Any hospital by opting the RCS messages service can send the reminder to its patient Android Devices with the appointed date, day and time. Including with the options of re-confirm the appointment, reschedule of appointment with doctor or more information in the appointment.
- Suppose, if a patient wants to reschedule the appointment with the doctor, he can tap on the reschedule the appointment.
- After selecting these options chatbot can show other options like; available appointment time, available appointment on others date, cancel and contact us.
- If a patient can select available appointments for other dates, the chatbot can show the next available dates and time slot to the patient. Where he can select the date and time as per his preference.
- Once he selected the date and time as per his preference, chatbot will confirm or any further change in the appointment.
- Once a patient confirms the appointment, he will receive the appointment confirmation message on phone as well on email also. Further adding more steps hospitals can do cross sell like giving some discount on test and medicines from the same hospital or pay now on appointment and get some discount on next visit or medicines.
RCS for Hospitality Vertical
Top Industry Use Cases for RCS: Any restaurant can send a RCS message to his customers before hit the weekend, and customer can do table reservation with other things;
- An RCS notification sent to the customer with Menu, table reservation, place an order or more information.
- The first step to get the attraction of customers will be the menu options with clickable buttons, by selecting Menu the customer will get a carousel on his message with menu image i.e, Breakfast, Lunch and Dinner. Where he can see the menu and based on his taste he can select the Book at the table.
- In the next step Chatbot will ask the day/date, preferred timing with the number of guests to book the table.
- By following all these steps customers will get a table reservation message from the restaurant. Adding one more step, chatbot can ask to check the booking details before final confirmation. Where a customer can confirm the reservation by giving his consent on booking.
- Now, chatbot can add one more step to add this booking in the phone calendar and share the booking with guests also as an invitation. In future it can be use-full with Apple iPhone wallet app where this booking can be saved as a QR scan pass.
Let’s Watch this Real-life example of Subway–
RCS for Insurance Industry
Top Industry Use Cases for RCS: Imagine your car insurance policy is going to expire in a few days or weeks. So, The Insurance Brand will send a reminder to renew your car insurance by adding Buy now or already purchased options.
- Once the customer will get this notification he will want to explore the available insurance policies for his vehicle and proceed more by clicking Buy Now.
- Now the chat bot will ask some details like vehicle registration number, based on customer input and available data on the backend chatbot will present the vehicle details with the customer i.e, vehicle type, model number, etc. And customers can cross verify all these details and proceed further.
- Here Chatbot will collect some more information from the customer like any accident in the last year, ownership changed in last month or claim and based on this data collection from the customer chat bot will show the insurance premium and bonus to the customer.
- By sharing an insurance carousel template, customers can read the features of different insurance policies. Once customers select the insurance policy, chat bot can upsell and cross-sell add-on features.
- Once a customer selects all the options and proceed for the payment, the chatbot can show the finalised selection of insurance and features to the customer for his consents. After that chatbot can share the payment link in the chat, where customers can make the payment.
- By adding one more step chat bot can ask to get the insurance policy over the email, WhatsApp website portal or Digilocker app.
Top Industry Use Cases for RCS: RCS is a new age channel which brands can use for most verticals, such as EdTech, e-learning, Gaming, Online Groceries, Online Food delivery and more.
While it’s important to understand which is the most preferred channel of your Loyal customers but its also critical for brands to move to the New Age Channel.
RCS is one of the best and most engaging channels today as its interactive, Rich Media and CTA’s are most powerful. To know more about RCS, Let’s discuss how RCS will be a game changer for your vertical.
Let’s connect and have a detailed USE CASE discussion. Visit to enrcloud.com or write us to at hello@enrcloud.com
Also Read- What is RCS Messages and its benefits? All you need to know in 2024
Amit Bhateja is the co-founder of enrcloud and helping brands and Unicorns from the last 15+ years and overachieve their Engagement and Retention goals. He is passionate about solving customer problems with modern technology, new age solutions, and consultancy approach. Besides Building ENR, He enjoys reading books, spending time with his family and Teammates, traveling, meeting new people, learning new things, and love to close the business deals.
