What is SSO, SSO ID? Is it Similar to Martech

In today’s Digital World, Automation takes place. 

From Every startup to a successful established business, automation is used by everyone. Single Sign On, SSO( SSO ID, SSO Portal), and Martech, these are some popular words that everyone knows.

In this blog, we will discuss the SSO, SSO ID, and Martech in detail.

We will Explore, What is SSO and SSO ID? 

Is it different from Martech?, Or

It is similar to Martech.

What is SSO and SSO ID?

SSO refers to Single sign-on, which is an authentication service that allows users to access or login to different platforms like websites, Apps, etc. with a single set of credentials. 

It helps you to manage multiple usernames and passwords of different accounts easily. 

All sizes of organizations use this to ease the management of credentials.

How does a Single sign-on (SSO ID) work?

As discussed above, SSO stands for single sign-on and is a federated identity management tool.

When an organization uses this identity management process framework, it securely confirms the identity of new users and devices. 

It is quite difficult to ensure users have only the right level of access permission so that they do their work or role effectively and SSO helps to do this easily. 

The work of SSO is to share login credentials between the service provider and the identity provider. 

The service provider is like a vendor who provides their products, solutions, and services while the identity provider is a system that manages user identities and provides authentication services to verify different users.

For a better user experience, these trusted providers enable users to use SSO to access multiple applications or websites.

One more important thing is that SSO services never store user information or identity, they only work to check and match users’ login credentials with the information that is already stored in the identity management database. 

Here are the steps that SSO solutions use to ensure the user’s credentials are redirected successfully from the service provider to an identity provider.

• User access to a Service Provider, like a website or application 
• The service provider sends an authentication token to the identity provider, like the SSO system 
• The identity provider sends an SSO response back to the service provider that a user logging into their network
• if the user’s credentials are validated, they can also access other websites and applications from the service provider without having to log in separately on those platforms.

Benefits of Single Sign-on SSO ID

There are many benefits of using SSO ID, Organizations can easily verify the user identity through this. The process of using SSO ID very easy, convenient and highly secure for users.

Avoid Password Fatigue

Through SSO ID user can easily access multiple websites or applications, here they have to enter only one password. 

Many people struggle to remember all the passwords of different platforms and then the only option they have to use the ‘Forget Password’ option, here comes the security risk because hackers commonly check used passwords to hack the account. 

SSO ID helps to log in to different applications without using passwords repeatedly. 

Strong Security

Through SSO ID you can easily access multiple accounts without using different passwords and username. It not only helps users to access fast and easily but also decrease the risk of cyber attack in organizations. 

What is Martech

Marketing + Automation = Martech

In Martech, we automate our all marketing efforts through the latest technology tool. Marketing Automation helps marketers to plan and execute different marketing tactics fast. 

Is SSO different from Martech?

SSO refers to Single sign-on means you can access different applications and websites by single-time login instead of using multiple usernames and passwords. 

In Martech, you automate your marketing efforts and activities through a panel.

Both Sound Similar, one is for login easily and the second is for automating marketing activities.

Final Thoughts On Single Sign On, SSO ID

SSO Services help users to get access easily and organizations to verify users’ identity. Many Popular platforms like Google, LinkedIn, Twitter, Facebook, etc. use SSO Services

By using SSO ID users can easily manage their credentials. The authentication process is streamlined- no need to reenter credentials whenever login.