For every brand, finding an effective way of connecting with the customers is imperative. The best way is to be proactive and reach customers where they are.
A famous quote by Joel Chernov “Good marketing makes the company look smart. Great marketing makes the customer feel smart”
SMS Marketing Strategy: Today we will discuss a marketing channel that produces $55 for every dollar spent and an average click-through rate of 35% and helps 96% of marketers to drive more revenue. I hope every brand is interested to know how to achieve these numbers.Â
It’s none other than SMS marketing. In this blog, we will discuss what SMS marketing Strategy is, why it is important, and what strategy all brands should follow to increase ROI.
What is SMS Marketing?
SMS stands for short message service and is the easiest form of communication. When we are talking about SMS marketing it means sending text messages that are up to 160 characters including plain text messages and emojis.
Text messages are the direct way to interact with customers, as they always carry mobile devices in their pockets while traveling. SMS has become a powerful channel to communicate with customers in a personalized and measurable way like other ways of communication.
Connecting one-on-one with customers through personalized two-way messaging has made SMS a game-changing performance marketing channel for brands of all sizes. With SMS marketing, marketers can drive revenue, deliver customized messages, and great experiences, and build long-term loyalty.Â
SMS marketing is absolutely a great addition to any marketing strategy. The average response rate to SMS messages is 90 seconds.
So let’s begin with some examples and understand the right SMS marketing strategy every brand must follow to transform their business and deliver seamless customer experiences.
Once the customer opts in and allows the brand to send communication, it is the responsibility of every brand to discover which messages es are relevant and should be sent to the customer.
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Benefits of SMS Marketing
1. High Open Rates
2. Increase Engagement
3. Cost Effective
4. Mobile Friendly
5. Time Efficient
A few Examples of SMS Marketing Strategy
1. Welcome Subscribers
A welcome message gives a wow feeling to subscribers. It creates a positive impact in their minds and makes them feel confident about the product they have selected. The first message that every user expects from any brand is a welcome text message.
2. Promotional Alerts
Informing subscribers about new offers, deals and discounts is one of the best ways to attract and motivate them to take interest in your product. Promotional alerts create opportunities to convert subscribers into loyal customers.
3. Flash Message
The best way to inform customers about limited-time offers, promotions and discounts is through text messages. Customers want to hear from brands about flash sales, it is the best way to reward customers who have signed up for your loyalty program.
4. Birthday Discount
A text message offering discounts on birthdays makes customers feel special and also gives a feeling of care and convinces them to buy a product. Acknowledging birthdays and other significant dates helps boost conversion rates and improve customer experience.
Steps to follow for an Effective SMS Marketing Strategy
1. Define Goals and Objectives
Before creating an SMS campaign it is necessary to define a goal such as boosting sales and revenue. Define an objective before designing sms marketing strategy. For example as a brand you want to improve customer engagement and retention, increase subscribers to key products, deals or content.
2. Understand the Target Audience
Another important point to keep in mind is to understand the target audience and organize the sms marketing strategy in a better and more polished way. Study the customers area of interest and send relevant messages which are useful for them.
3. Build Strong Subscribers List
It is essential for all sms marketing strategies to build a strong subscriber list. Building an opt-in list means higher delivery rate and healthy customer engagement.
Users opt-in to the text messages because they want relevant information from the brand. They will stick with the brand for long if they receive specific information without too many messages.
4. Segmentation
Remember, the key to successful sms marketing strategy is segmentation. The quality of the data you collect and how effectively you use it to customize the text message is possible with segmentation. By segmenting users based on their behavior, choices, location, language, preferred time of contact and more we can drive meaningful conversation and achieve more return on investment.
5. Personalized Content
Understanding that personalization in sms marketing strategy is not just a fashion is crucial. Personalized content generates several offers for both brand and the customer and it improves the overall customer experience.
6. Choose the Right Timing
For a successful sms marketing campaign timing is a critical factor. Sending messages at the right time can considerably impact open rates, response rates, and overall campaign effectiveness. Choosing a convenient time to deliver text messages maximizes the user’s attention and helps achieve the campaign goals.
7. Optimization
Analysis plays an essential role in sms marketing, providing actionable insights that are important for understanding the effectiveness of campaigns and achieving strategic objectives. With analytics brands can redefine their approach, optimize messaging, and eventually achieve better results.
Conclusion
In this blog, we have analyzed the reshaping power of automation in sms marketing, Emphasizing on how it simplifies processes, maintains consistency, facilitates segmentation, increases personalization and provides valuable data analytics.
You can also explore the benefits of sms marketing and follow them to enhance the marketing strategies to increase return on investment.
Also Read- What Is SMS Blast? Know Its Importance In 2024
Ritika Khanna is a senior product solution expert at EnRcloud and a part of the marketing consultancy and growth team. Helping brands to address their Engagement and Retention problem statement using New Age and AI Powered Marketing Automation Platforms. Apart from this, I am adaptive to any work environment and also a good team player.
