SMS blast is a technique used to send a text message to the large user base to share information, and promotional offers, and the SMS services as also used Via API calls which is sent one by one to share the details with the end user.
For example, any critical details like OTP, Bank Balance, Credit card transaction confirmation, Aadhar Card verification, PAN card Verification, Stamp Paper verification code, and more.
SMS Blast: SMS is the backbone of every Digital strategy when it comes to Engagement and Retention strategy. Today, Brands have multiple channels available to communicate with their potential and loyal users like Email, WhatsApp, Rich Communication Service (RCS powered by Google), True Caller SMS services, Voice, Web push Notification, Browser push Notification, and more.
But SMS is something that is the most user-friendly and easy-to-execute channel. Although SMS is regulated by TRAI, the Brand must register with DLT- Distributed Ledger Technology – A blockchain platform where brands can whitelist the template before sending the campaign.
Brands can reach out to their users on their handsets that matters most to them with our easy-to-use mobile marketing platform. Our mobility solutions help Brands to generate more leads, best in your engagement and retention and boast revenues and Overall ROI.
Let’s understand a few stats about SMS Blast and Why it’s important to use SMS Blast within your Digital Marketing Strategy.
52% of marketers say that they use SMS marketing because they can reach a large mobile audience.
44.50% of marketers like SMS marketing because it gets good customer engagement, enabling better communication and information exchange.
Importance of SMS Blast
High Engagement Rates
SMS Blast: SMS has the highest open rates as 98% of the users check their phone with Half an hour and basis on the offer, A brand can expect 10%+ click rates which will help them to increase their website traffic, Increase the Active User base, The App first brand can active their App users which leads them to boost their DAU, Uplift their Retention rates and control the App Uninstalls.
Cost Effective
SMS Blast: SMS is a cost-effective channel when we can compare the same with other channels like WhatsApp Business, Rich Communication Services, True Caller, and more. The best part is you can calculate the ROI with each SMS Blast campaign and more than 60% of the users still like to engage via SMS in metro cities and more than 90% of the users love to engage via SMS in Tier 2 and Tier cities.
Scalability and Security
SMS Blast: SMS is a scalable Channel where a brand can reach out to millions of users within minutes. The information sent via SMS can be encrypted. As TRAI has mandated brands to register on DLT platform and get a Unique Principal ID. Every brand can get a Unique Sender ID and each template must whitelist.
Further there are categories in SMS blast like Service Explicit and Service Implicit which differentiate the purpose of the message. This way no one can misuse the channel. Brands have to follow strict compliance in case they are targeting the DND users. There are penalties imposed by TRAI if any brand doesn’t follow the guidelines and unnecessary spammy communication sent to end users.
Segmentation and Personalization
Segmentation is the key for any channel. With SMS, A brand can target circle wise users as well. Brand can create multiple segments basis on the campaign in hand for eg. Location-specific offers, Gender Specific deals, Age wise targeting and more.
Brands can personalise the content by adding the variable. Brands can also use Multilingual where they can reach their customer in regional languages like Hindi, Punjabi, Gujarati, and more.
Scheduling the campaigns
Brands can schedule all the campaigns using the SMS platform in advance. For example, Weekend Sales campaigns can be planned by Friday evening in advance.
Reports and Analytics
SMS Blast: One of the best features of Reporting is Smart link which is unique for every individual. If any user clicks on the Link, the Brand can check the Mobile numbers who have clicked the link. This is real-time data and brands can use this for all the follow-up messages.
For Example, A University has the data of 1 million users and say the click rates are 4%. Now rather than sending the messages to the entire base the Brand can send next follow up messages to 4% users. This will help to improve the conversions and save the cost as well. A brand can check the Sent, delivered, and click rates.
80% of consumers report texting as their primary mobile activity, surpassing other popular activities like social media (68%), emails (58%), news or entertainment (53%), and music or podcasts (51%).
Conclusion
SMS Blast: Brand should start investing in SMS marketing and get connected with their customers and get more chances to get your communication read, click at an ease. As if brands are not going with SMS marketing they are missing out on big audience.
With the help of SMS, you can provide your customers a special feel and personalized communication, to let them know that you cares for them via SMS Marketing medium. And the best part is you can get the analytics of how users are responding to your communication.
Then what really matters is to go and get yourself registered on the DLT panel to start engaging with your customers.
Stay connected with EnR for more real-time concepts and information. Take Care!!
Also Read- A Complete Guide About Email Marketing Infrastructure
Amit Bhateja is the co-founder of enrcloud and helping brands and Unicorns from the last 15+ years and overachieve their Engagement and Retention goals. He is passionate about solving customer problems with modern technology, new age solutions, and consultancy approach. Besides Building ENR, He enjoys reading books, spending time with his family and Teammates, traveling, meeting new people, learning new things, and love to close the business deals.
