In today’s fast WhatsApp Chatbot paced digital world, the one way to stay above all the digital noise around is to constantly look for innovative ways to grab the customer’s attention, streamline communication, and ace the customer experience. A popular tool in the marketing world today is WhatsApp marketing, especially the .
WhatsApp has an average open rate of 98%, which is only second to SMS. And more than 61% of businesses agree that WhatsApp is crucial for engaging with customers and customer acquisition. On top of that, WhatsApp Business Chatbots give the advantage of using Rich content, which SMS does not.
Any business can no longer ignore the massive marketing potential of WhatsApp marketing, and it has become the key strategy to connect with customers and drive in growth. Customer acquisition through WhatsApp marketing is one of the top trending things in the world of marketing today.
With the use of encryption, automation, and chatbots, WhatsApp marketing has become one of the most cost effective and effortless parts of marketing strategies. In this article, we will look at ways you use WhatsApp Chatbots to transform your business communications and why they should be an essential component of your marketing strategy.
What is a WhatsApp Chatbot?
It is an automated system or software application that can interact with customers in real time. Chatbots use artificial intelligence and machine learning to stimulate human like conversations and have emerged as the super smart assistants that can function without human intervention.
WhatsApp chatbots are available 24*7 and give real time responses, resolve issues, handle product enquiries, process refunds, provide delivery updates, and send promotional content in a personalized and efficient manner.
As the customer count grows or the business expands beyond international boundaries, companies need a chatbot to reach out to customers round the clock. Scalability and seamlessness are two of the biggest advantages of WhatsApp marketing. With over 2 billion users globally and the customer base still growing, WhatsApp is the ideal route for businesses to reach out to their target audiences. Here are some compelling reasons why you should incorporate WhatsApp chatbot into your business strategy:
- It is a means of quick, direct, and personalized communication. This feature ensures higher engagement and customer satisfaction.
- 24/7 enhanced customer support even outside traditional business hours.
- Time and cost efficiency as WhatsApp chatbots can handle multiple queries simultaneously without investing in a large support team. It is ideal for businesses looking to upscale.
- Increased reach and engagement. WhatsApp open rates are higher than any other marketing channel.
- With the advanced use of AI, the WhatsApp marketing chatbot can understand customer intent and respond accordingly and also engage the customers with notifications, reminders, promotions, and so much more.
- Seamless integration with existing systems such as CRMs, E-commerce sites, and customer databases. This greatly reduces manual efforts and improves efficiency.
- Data collection and lead conversion. WhatsApp chatbots can efficiently segment the leads based on information asked, preferences, pain points, and behavior patterns.
- Define clear objectives
Before implementing WhatsApp marketing, you need a clearly defined strategy and goal. Identify what you want the WhatsApp chatbot to achieve. It can be improving customer support, driving in more sales, enhancing user engagement, or providing product information and demos, etc.
- Choosing the right platform
You can use many online platforms to create a WhatsApp chatbot in minutes. Choose one that offers features like scalability, integration, and customer support to align with the business requirements.
Selecting the right type of WhatsApp chatbot
Once you have the goal of WhatsApp marketing in mind, it is time to decide on what type of WhatsApp chatbot will be best suited to help meet the goals. Chatbots take over all the repetitive work and can provide a lot of value to your business. Some basic types of chatbot are:
- Rule-based chatbots
These are most simple to integrate and work by giving the user the options to choose from.
- Intent based chatbots
These work on the principle of Natural Language processing or NLP and find out what the person’s intent it. They understand human language and replace normal human conversations.
- Secured chatbots
This bot feature makes WhatsApp chatbots stand apart from others by being highly secure and encrypted.
- Create natural, engaging, and relevant content flow
The next step is designing an efficient chatbot conversation flow that mimics a human conversation. It should address customer queries effectively and be in simple language, anticipating user needs and then offering relevant options.
Make sure that the messages are personalized and interactive. Here is a neat tip: Program the chatbot to remember user’s names and past interactions and use the name throughout the conversation for a personalized connect.
- Equip the chatbot the accurate information
This will go a long way in ensuring that the WhatsApp chatbot’s responses are quick and accurate. Make it easy to switch to a live agent if the chatbot is not able to handle the query.
- Keep the chatbot updated
Regularly train and update the chatbot’s AI. Keep feeding new data and refining the responses based on data analytics and the emerging trends. Keep a hand on the pulse of WhatsApp marketing performance, such as user satisfaction, response time and resolution rate.
- Test and optimize
Once the WhatsApp chatbot goes live, make sure you regularly monitor its performance, track the data, and analyses customer feedback. Use the insights to make adjustments and improve user experience.
- Avoid spamming
The customer does not want to be bombarded with constant notifications and messages. Stick to the rule of speaking when spoken to. The chatbot messages should be relevant, clear, and add value to the customers.
- Give an opt-out option
It is essential to respect the user’s choices. Give them the autonomy and provide the opt-out mechanism if they want to discontinue the interaction. This shows that your brand values the users and builds loyalty.
By leveraging WhatsApp Chatbot in WhatsApp Marketing, you can transform the way your business communicates with its customers. A business can maximize its digital marketing efforts and use resources effectively to stay ahead of competition.
Read Also: Boosting Sales with WhatsApp Chatbots: Successful Strategies
Written By – Amit Bhateja
Amit Bhateja is the co-founder of enrcloud and helping brands and Unicorns from the last 15+ years and overachieve their Engagement and Retention goals. He is passionate about solving customer problems with modern technology, new age solutions, and consultancy approach. Besides Building ENR, He enjoys reading books, spending time with his family and Teammates, traveling, meeting new people, learning new things, and love to close the business deals.
