Marketing Automation Strategies: Increase Visibility, Reduce Time

There is an old Hindi saying, “Jo dikhta hai wo bikta hai,” meaning “If will sell if it is visible.”  Any marketer will confirm that an established brand awareness and visibility are crucial for the success of any business. But let us be honest, it is not as simple as it sounds; you need to streamline multiple channels, work on refining the ongoing campaigns constantly and be consistent with your position.

This is where marketing automation comes to the rescue. Well defined and planned marketing automation strategies can bring fantastic results for your brand visibility and save you lots of time and resources.  

Brand recognition and marketing automation – what are they?

Brand awareness is not difficult; getting your business some attention and love just needs 

• An attractive and fast loading website or landing page.

• A blog

• Some videos on your YouTube channel

• Facebook page and Facebook group

• Instagram profile

• X and Threads accounts

• LinkedIn accounts for your company as well as management

• Email campaign

• Regular online seminar

• Forms and chatbots that are active all times during the day

• Podcasts

• A message to the sales teams as soon as the client is ready to convert 

And all of the above has to be done simultaneously and in real time. The consumers don’t like to wait. In order to build trust and loyalty to the brand, you should be able to answer the questions and queries and give updates as soon as they are asked for.  

Read Also: People Also Search for How to Create Effective Automation Marketing Strategy?

The relationship between brand awareness and marketing automation is quite a simple one. Marketing automation is the use of AI and ML to develop strategy workflows to improve brand visibility, build emotion and sentiment for your brand, create awareness, and acquire new customers to boost growth.

Marketing automation strategies can deliver personalized and timely messages across many channels to the target group so that your brand stays at the forefront of the consumer’s mind without having to increase your budget or resources. 

The benefit of using marketing automation strategies to garner brand visibility 

The scope of marketing automation is limitless; it is only bound by the budget, needs, and resources of the business. By embracing marketing automation, your business saves time but is still able to reach a wider net of consumers. You get 

• Consistent brand messaging: Done manually reaching out to the consumers consistently can be time consuming, repetitive, and open to human error. Automation helps your brand message tone and visuals reach at consistent timing to the consumers. Automation can take over tasks like email template creation, posting schedules, creating website content, which help create a unified identity and reinforce brand recognition to the target group.  

• Enhanced efficiency: One of the big benefits of marketing automation is that it saves time while improving efficiency. For example, you can set up automated workflow for email campaigns that can be sent on specific triggers or actions by the prospect or customer. This means that the customer gets a steady stream of messaging, keeping your brand in their minds. AI tools ensure that the content reaches the right audience with precision to increase conversion rates. 

• Personalized communications: Automation tools can gather huge amounts of data, analyse it, and segment it on defined parameters such as purchase history, gender, demographics, etc.  This means that you can easily group the target audience and build highly targeted and personalized campaigns. The best part, you ask?

• The Content: Can be dynamic in real time based on user preferences and interactions, mimicking one-to-one conversations with each prospect or customer. Instead of manually compiling and managing the data, automation tools can customize your dashboard and give reports and insights into the campaign performance so that decisions can be made quickly and efficiently. 

• Easy Scaling: Marketing automation takes over many repetitive tasks without asking for additional headcount or budget. It can scale as your business grows with just a click of a button. You can easily reach a broader audience without compromising on brand visibility, consistency, or quality of content. Marketing automation strategies can be refined to accommodate growth through data driven insights. 

Which marketing automation strategies can enhance your brand visibility and save time?

In 2024 and in the near future marketing automation is essential for enhancing brand awareness and reducing the time spent on manual tasks. Here are some key marketing automation strategies to implement in your business today:

• Automated social media posting using automation tools and across multichannel platforms. You can plan the content in advance and schedule it at optimal posting times to reach the maximum number of people without the need of constant monitoring. 

• Using drip campaigns for lead nurturing: Sending regular emails in the marketing campaigns increases visibility. The content can be educational, informational, or be about special offers and promotions to attract the customers. Segmentation in marketing automation strategies can help tailor the drip campaigns for each segment. 

• Use of personalization potential: Research has found that 71% of consumers expect personalization, and 76% get frustrated if they don’t get it. Therefore, use marketing automation to highly personalize your content to speak to each individual. This will keep them engaged and move them through the conversion funnels faster. 

• Run simultaneous cross-platform campaigns: Use marketing automation to share the content across multichannel platforms such as Emails, Facebook, Instagram, WhatsApp, SMSs, RCS messaging, and other touchpoints, thus maximizing the reach with minimal time investment. To make things more effective, you can repurpose the content in different formats and platforms. For example, the blog can be shared as a video reel or shorts on other social media channels. 

• Use predictive analysis and Automated A/B testing: With the use of automation, it is easy to predict future trends, customer behaviors, and customer interests. Using this analysis, you can dynamically adjust your marketing campaign and beat the competition. Use A/B testing to test the emails, content, ads, landing pages, and messages. Predictive analysis can identify areas of growth and risks. Use these insights in crafting effective marketing messages, ensuring that your brand is visible and the first choice for customers. 

Optimize and streamline customer support with WhatsApp chatbots. These virtual assistants can provide 24/7 support to enquiries, guiding potential customers, solving transactional problems, provide FAQs, suggest products, scheduling follow ups, providing tutorials without direct human involvement. This helps the brand maintain a continuous presence and make the customer feel valued, increasing brand loyalty. 

Read Also: The power of Marketing Automation to Convert Leads into Loyal Clients

Written By – Rajni Bhateja