What is Email Marketing?
Email Marketing is an activity of sending messages to customers via email.
This is the best channel to grow your business and helps in brand building. It is advised to be one of the most effective communication and marketing strategies for any business.
Marketers consistently use Email channels to create brand awareness, product recognition and generate leads/sales. If you execute it in the right way, it can be a game changer for your business.
Do you fight to understand how various types of emails can manage clear marketing goals?
Types Of Email Marketing
Explore these four main types of Email Marketing and their unique powers, aspects, objectives, and advantages for Business Growth.
1- Transactional Emails:
Transactional Emails are communications that are sent in response to an activity done by the user on a website or application. This generates opportunities to strengthen relationships with customers and build customer confidence and trust in the brand.
2- Promotional Emails:
Promotional Emails are a simple, yet dynamic way to spread the word for your product or services. These emails are designed to boost purchases by offering reward points, discounts or special offers. They are a superb way to flash your products or services and give your audience a compelling reason to buy.
3- Email Newsletters:
Email Newsletters are the type of emails that are sent time and again to inform customers about recent developments, industry news, events of the company. They are very informative,you can reach your target audience and build brand awareness.
4- Retention Emails:
Retention Emails are the vital part of a successful email marketing campaign. They aim to keep your customers engaged and curious in your brand or products. The goal of sending retention email is not just a sale, it is to create brand value and establish connections.
Important Stats about Email Marketing
- In modern times also most customers’ ideal way to get information is via email. You should know that 92% of online adults use emails in which 61% use it every day.
- Email as a technology is 60 years old. However, 60% of consumers prefer to be contacted by brands through email.
- It’s easy and convenient to check emails. Approx. 88% of email users check their inbox multiple times in a day.
- Do you know 52% of consumers say they’ll go somewhere else if an email is not personalised. Personalization is a must have strategy.
- Welcome emails generate 320% more revenue per email.
- Only the first 48 characters of the subject line are visible on the default email app in iPhone while in Gmail app the limit is only 37 characters.
- Using call-to-action buttons in your emails versus just text links may increase click-throughs by as much as 28%.
- Segmenting campaigns can lead to a revenue increase of upto 760%
- Transactional emails 8x more opens and clicks than other emails and can generate 6x more revenue.
- 45% of email subscribers say they open emails based on who they’re from. 33% say they open emails based on the subject line.
It’s difficult to run a small business especially when you must do every bit of it. Email Marketing is a tool that will make your marketing go much smoother which means you can relax just a little bit more. And if you ever face any problem our support staff is on hand to help.
Why as a Brand do you need Email Marketing?
Email marketing strategy helps you reach out to your potential buyers, prospects, old and new customers and have a heart-to-heart discussion. Email Marketing tools are extremely effective for brand awareness, and you reach your target audience in a personalised way which leads to more sales at a reasonable price.
Why is Email Marketing the need for every brand?
- Easy and Convenient
- Powerful tool
- Customer Centric
- Direct Communication
- Affordability
- Regular Follow Up
- Drives ROI
- Brand Awareness
- Personalised Communication
- Higher Conversion Rate
Features of Email Marketing:
Constant Contact: This is more than sending an email. It has a better deliverability rate.
A/B Split Testing: A feature that compares the performance of two different subject lines that can be used for better conversion goals.
Automate Workflows: It reduces the need for manual work and repetitive tasks. A tool that makes work faster, easier, and more efficient.
Targeted Campaigns: A method of converting and personalising emails according to data obtained from some target audience.
Report and Analytics: This means collecting and analysing the data to track and measure the performance of campaigns.
Advantages of Email Marketing:
A. Cost Efficiency: Sending an email is the cheapest way of advertising or reaching your audience. It only cost 0.01 cent per email.
B. Extended Reach: There are currently 3.9 billion users. That is almost 50% of the world’s population that has an email account.
C. Return on Investment: It is well on the record that the return on investment of email marketing is the highest of all marketing channels. On average, for every $1 spent on it, $36 is returned.
D. Quick set up and sending: You’ll reach your audience in a few seconds. This is something super quick.
E. Environment Friendly: Better for the environment than direct marketing by postal mail because nothing is printed.
F. Less Annoying: Unlike telephone marketing, customers can read your message anytime that suits them. They can also update their preferences if they would like to receive messages from you or unsubscribe email communication anytime.
G. Real-time metrics and Reporting: It has amazing reporting you can check bounced emails, open rates, and click-through rates. It will help to evaluate the success of the campaigns.
Benefits of Email Marketing
- Brands can create highly personalised content as per your audience needs.
- Email is a medium of forming a relationship by telling longer stories, including videos, and allowing your customers to act with embedded links.
- A message is 5x more likely to be seen in an email than through any other channel of communication.
- Collecting feedback by conducting surveys is the best way to measure your Net Promoter Score.
- You can improve your conversions and nurture leads with email marketing strategies.
An exceptional way to increase brand awareness as you regularly contact your target audience directly in their inbox.
Email marketing strategies are the future of your brand awareness and growth. Brands can expect an ROI of 36X from the Email Marketing program. If you are interested in knowing more about Email Marketing or You are facing any challenges in your current setup, Let’s connect at hello@enrcloud.com and discuss the way forward.
Also Read- You Should Work On these Unique types of email marketing in 2024
Ritika Khanna is a senior product solution expert at EnRcloud and a part of the marketing consultancy and growth team. Helping brands to address their Engagement and Retention problem statement using New Age and AI Powered Marketing Automation Platforms. Apart from this, I am adaptive to any work environment and also a good team player.
