The Email Service provider can be make or break for your Brand. It is important to select the best and right partner as it will be the foundation of your email programme.
If you choose the wrong email service provider and might just get yourself into a difficult situation.
Types of Email Service Provider and Consultants
There are a few Emails Service providers who help in Technology, consultancy and campaign execution services. A few ESPs only provide the SAAS solutions, and their support system is over email tickets.
Email is easy to send but most difficult to scale and manage the KPI’s like Inbox Placement rates, Open Rates, Click rates and more.
1- 360 Degree email marketing consultancy:
At ENR, we help brands to provide the end-to-end services which includes the creation of Sub domain, DNS Settings, HTML Checklist, Subject line optimisation, Data Validation, Warm up strategy, Campaign and Deliverability support.
We even help brands to meet their business goals and maintain the KPI’s. We handle every aspect of email marketing, from designing templates to crafting compelling content, managing subscriber lists, and analysing campaign performance.
2- Strategic Consultant:
There are companies who help in drafting the strategy to Brand as per the business need and scope. They start from scratch and submit the plan as per the brand’s goal. The aim of the strategic consultant to segment their data sets and suggest a best possible plan with an aim to boost the performance.
3- Industry Specific Consultants:
Some brands specialise in certain niches like BFSI, eLearning, e-commerce, Events, Gaming and more. They customise their services to cater to the specific needs as per their business requirement as the end goal may vary from Brand to brand.
4- Email Marketing Automated Journey’s:
Such companies develop the platform that allow brands to create, send, and analyse email campaigns using advanced Drag and drop editors and help them to automate their entire customer journeys from Registration to final purchase.
Why it’s important to choose the best email service provider and consultant –
Let’s check the below facts –
- More than half the world’s population, close to around 4.37 Billion, uses electronic mail daily.
- Email offers an excellent ROI of 36$ for every dollar spent, making it one of the most cost-effective digital advertising channels.
- Email marketing is easy to measure, and you can accurately track delivery, bounce, open, and unsubscribe rates.
- 64% of small businesses use email marketing to reach customers.
- A/B split testing and spam testing email campaigns before distribution leads to a 28% higher return.
- Mobile responsive email design can increase clicks by 15%
- The top two metrics email marketers track are click-through-rate (34%) and Open rate (31%).
- Hence, Brands take the help of trusted email marketing service providers and consultancy to get the best ROI on their campaigns.
Remember these Points to find Best Email Services Provider
1- Convenience and User friendly:
While selecting an ESP, it is important to have a user-friendly dashboard so that the execution team can easily run the campaigns. If the console is complicated, then it will consume more time and affect the overall productivity. A good Platform can make your life easy and helps in automating the repetitive tasks like segmentation, HTML upload and scheduling the future campaigns.
2- Drag-and-drop Editor:
The platform should have a powerful drag-and-drop editor that lets you design emails quickly without coding however , we recommend using the HTML as per Gmail guidelines. It would be great if we can add industry/vertical specific templates.
3- Automated Journey’s capabilities:
While making a buying decision, please consider that the platform has the potential to automate the entire customer journey so that the end user will get the required information on time. A powerful journey builder helps brands to achieve their engagement and retention goals.
4- Registration/Sign Up Forms:
The brand team should be able to create signup forms to start attracting new website visitors. Using a different platform/service would be a challenge as it will increase the cost and need a time investment.
5- Deliverability:
Deliverability is the game changer for the success of email marketing. Make sure you will be going ahead with dedicated IP with the best of the reputation. Gmail tracks the associated IP’s and bases on the health of the brand domain and IP, the overall IPR monitored/performed.
6- Consultancy Services:
Email marketing is a vast game which consists of the Art and Science of sending email. It would be great if the Email Service provider can provide the dedicated consultancy along with execution services. At EnR, we offer the dedicated consultancy and campaign services (ECG – Email Consultancy and Growth Services) with a KPI driven approach. This will be helpful for the high-volume senders.
7- Scalability, Security & Sustainability:
The platform has to be scalable, and the brand can shoot 2M emails per hour or as per the business requirements. Sometimes brands have to send the campaign say Big billion sale and have to touch 20 M in an hour. The ESP has to provide SLA driven support.
The Email Service provider should offer top-notch protection against hackers and data breaches. In the day and age of GDPR and stringent data policies, the ESP should protect brands from unexpected data leakages.
8- AMP Emails:
AMP is a framework by Google to create interactive app-like emails. Oh yeah, it’s something interactive in your inbox. It is fun and exciting, and it’s called AMP for email.
The core AMP for email breaks functionality breaks down into three major categories:
- Offer a rich media experience.
- Allow complete actions and form submits from inside the email
- Serve dynamic and real-time updated content in your emails.
Everything a brand needs from lead management to in-demand reports can be accessed within a few clicks.
Hence, Brands take the help of trusted email marketing service providers and consultancy to get the best ROI on their campaigns.
Also Read- How Email Marketing Consultancy helps Brand to increase ROI
Amit Bhateja is the co-founder of enrcloud and helping brands and Unicorns from the last 15+ years and overachieve their Engagement and Retention goals. He is passionate about solving customer problems with modern technology, new age solutions, and consultancy approach. Besides Building ENR, He enjoys reading books, spending time with his family and Teammates, traveling, meeting new people, learning new things, and love to close the business deals.
