Email Marketing is the backbone of communications strategy. Recent research shows that more than 361 billion emails are sent daily. However, by the end of next year, this number is expected to rise to 376 billion daily emails. As per these numbers, Brands must build strong, Powerful.
Do you prefer to attract new users and secure the existing ones? If yes, you need an effective email marketing strategy to start with.
Let’s discuss Email Marketing Strategy and how you can build one for your brand.
What is Email Marketing Strategy?
Email marketing strategy is an activity a marketing expert classifies and follows to achieve long-term business goals. It is result-oriented and delivers the best marketing ROI. Email marketing remains a main ingredient for all types of business strategies.
At its core, an email marketing strategy is a powerful tool for communicating with segmented users, creating automated campaigns, triggers, personalised email content, short and crisp subject lines, and designing email templates with unique information.
It is helpful for any small, medium and large business and drives the customer journey toward with an aim to engage, retain and convert the users.
How to build an email marketing strategy for a successful campaign?
The story behind any successful email campaign is the email marketing strategy which gives direction to connect with the right users at the right time with the relevant content. By creating an effective strategy, brands can change customer’s buying decisions.
It sets a target, provides a holistic view, and is followed by businesses while sending promotional or regular emails.
7 Steps to Build a Strategy For an Email Marketing Campaign
1- Understand Business Goals
Understanding the business goal is essential before creating the campaign. Key parameters like user database, data segmentation, subject line, pre-header, and email template can be decided based on business objectives and marketing goals.
2- Verify Data List
An opt-in database is required for creating a marketing strategy for a successful campaign. Building a strong list is a vital part of email marketing strategy. Make sure we build lists of target audiences and reach Active users. Capturing Online users’ behavior, interests, and preferences via integrating Events is essential for segmentation and journey creation for a successful campaign.
3. Data Segmentation
The growth of any business depends on how we communicate with our customers. Millions of users interact with websites and mobile applications according to their tastes and preferences.
We can segment user databases into groups and create effective marketing strategies to engage with them and drive conversions.
Your email marketing campaign and KPIs perform much better when we segment the database. Segmentation results in increased open rates, revenue, sales leads, deliverability, and more transactional rate
Say you are an e-commerce brand and have a special offer going on in your company for baby products, particularly for the age group of (0-3) years and the offer is only for those users who have shopped from you in the past 6 months.
How do we separate this customer’s data? Well, the answer is Segmentation!
4. Eye Catchy Subject Line
The first thing that every one of us notices after we receive an email is the subject line, it grabs the attention of users and gives a reason to check an email’s content.
Instead of a generic subject line, we can personalize it according to users’ interests and recent interactions.
5- Personalization is the Key
This is more than just sending an email with a good subject line. Personalization does not mean sending email to every customer individually.
You can create personalized messages based on the user’s purchase history and data. This feature plays a vital role in great customer experience, as per the study done by an expert personalized email gives six times higher return on investment than non-personalized emails.
6- Unique Email Template
Customer expectations are increasing as their inboxes are full of information and these numbers will continue to shoot. Users are looking for personalized and tailored messages from the brands they love.
The email template should be designed for customers to which they react and respond quickly. Spend time choosing a unique email template that reflects the confident tone of your brand.
7- Consistently Checking the Domain Health
An email with poor domain health and spammy content will land to the spam folder. Email sender reputation is the mixture of IP reputation and domain reputation.
If the domain health is good, it increases the email delivery in the direct inbox, not the spam folder. Checking and maintaining domain health is crucial for a successful email marketing strategy.
Time and money are precious, so acquire a subject matter expert at the initial stage of your business for smoother marketing operations based on industry best practices.
If your ongoing user communication depends upon notepads, spreadsheets, and informal emails, the user engagement will be very limited. To boost the business scalability, email deliverability, and high return on investment grab the solution that follows certain standards and procedures and start from scratch.
We at EnR can significantly contribute to the growth of multiple brands using the best Gmail practices.
Do you want to know more about this?
Write us at hello@enrcloud.com or Visit www.enrcloud.com
Also Read- A Complete Guide About Email Marketing Infrastructure
Ritika Khanna is a senior product solution expert at EnRcloud and a part of the marketing consultancy and growth team. Helping brands to address their Engagement and Retention problem statement using New Age and AI Powered Marketing Automation Platforms. Apart from this, I am adaptive to any work environment and also a good team player.
