Email is still the most popular marketing tool in 2024 and looks like it is here to stay. For any business, email is the easiest and most cost-effective way to engage old and new customers worldwide. However, email marketing services is not just about sending mails; you need a complete campaign to send out relevant content. There is also a need to regularly track the metrics and share the collated data with backend systems and processes.
What is email marketing?
An email marketing service is a software that streamlines your email marketing goals. They usually include automation, subscriptions, sending out offers, follow ups, notifications, monitoring and analyzing campaigns, and integration with marketing and sales entities.
An efficient email marketing service is an integral tool for businesses of all sizes and domains. It helps build a strong relationship with customers, lead nurturing and lead conversions, and monetize your content. A good email marketing service should
- Have multiple security features in place for protecting sensitive data.
- Be easy to use
- Be comfortable to personalize with features such as audience segmentation
- Have reliable automation features
- Include seamless third-party integration
- Provide data analytics
- Have strong customer support
Leveraging email marketing and doing it well can be difficult. That’s why there are many email marketing services to help. Each has it own features and drawbacks. To help you eliminate the noise, here is a list of best email marketing software available today.
- Mail chimp
One of the most well-known and long-time players in email marketing services. It has improved vastly over the years. Here is why we picked it
- It is very easy to use
- Relatively inexpensive
- Has a full integrated marketing hub to help you build and market your business online. It includes free website builder, online store set up, landing pages, social media ads, full mailing service, domain names, appointment scheduling, and many more such features.
- Has simple email templates and generates regular reports
- Integrates AI and automation
- Has a forever free plan for less than 2k subscribers
With a strong CRM and ability to meet the large customer space, Mailchimp has maintained a consistent and comfortable UI over the years.
Who should use it:
With so many free features, Mailchimp is a go-to email marketing service for new businesses and digital creators.
- Zoho Campaigns
An India based email marketing service, Zoho gives a clean and no frills ecosystem with entire business portfolio building options. Here is why we like it.
- A sophisticated workflow builder
- Advance automation capabilities
- Over 200 well-designed templates
- Integrated campaign and marketing tools in Zoho suite with convenient integration
- Superb reporting feature
- Expert CRM feature with 24/7 phone support
- Has social media integration
- Offers help and guidance resources
Who should use it:
Early-stage business who want a quick set up. It is also a good option for medium-sized businesses looking for a budget friendly email marketing service and other features. Though the initial setup takes time, the well-designed UI helps. It gives an integrated service and a single source of support across multiple teams.
- Twilio SendGrid
A popular choice among medium sized business, SendGrid can easily handle large scale email campaigns with ease. Here is why we liked it
- Offers unlimited emails
- Has one of the best in depth email analytics
- Included integrated A/B testing
- Reliable high performance
- Market automation
Who should use it:
Any business which wants to conduct large scale email campaigns will benefit from the stable service of Twilio SendGrid. You can work with its consultants available round the clock for consistent delivery. However, they have a very basic HTML editor and quite lackluster templates. There are not many free features, but it handles large email volumes.
- HubSpot
This is one of the most versatile of email marketing services platforms and a MarTech platform that puts strong focus on CRMs. Here is why we like it:
- It has one of the strongest CRM features
- The free plan offers a wide reach of contacts
- Has a very intuitive interface
- Integrates resources like sale and marketing automations along with guides on how to use them.
Who should use it:
HubSpot is a MarTech solution for businesses who want a comprehensive marketing solution along with strong customer support. Both small and medium businesses can benefit from it. With HubSpot, you get to personalize the customer journey as a whole and not just the email experience.
- Omni send
This affordable and yet feature packed email marketing service is very popular among the inexperienced marketers too. Here is why we like it.
- Clean, simple, and easy to use UI
- Robust and a vast collection of prebuilt templates
- Step by step automation, including cart recovery and browse abandonment instructions along with SMS integration gives the option of unlimited landing pages, email editor, segmentation options, etc.
Who should get it:
It is an excellent choice for Ecommerce businesses and online store owners. It also gives some unique features such as incentives for sign-ups, automated product recommendations, ‘live view’ website tracking etc. for maximizing conversions.
- MailerLite
One of the popular email marketing services used by top brands such as BMW, GoPro, Bored Panda, and Marvel, MailerLite is popular with all types of businesses. Here is why we like it:
- Has 24/7 dedicated customer support
- Many options and galleries for newsletters and landing page templates
- Offers a free version for even less than 1000 subscribers
- Integrates well with e-commerce needs
- Has a website and blog builder all under one roof
- Has an efficient drag-and-drop editor for easy template creation
Who should get it:
It is suitable for both B2B and B2C businesses and is very popular with digital creators, especially bloggers who want to monetize their content directly.
- SparkPost
This is a cloud-based email delivery service with a handful of useful features that you cannot miss out on. Here is why we like it.
- Provides a professional look to the emails with formatting options and more structured look.
- Authenticates email domains
- Uses predictive intelligence
- Gives real time analytics
- Is easily scalable
- Can be easily integrated with web or mobile apps for social media
- Supports batch emails
- Has reusable content templates
- Can easily handle large volume of emails
Who should get it
Businesses which relies on data-heavy models. Because of its customization and high-volume sending capabilities, it can create unique and reliable content, including emails, troubleshooting messages, and Q&A purposes.
- Mailercloud
This is another one of the top-notch email marketing tools that offer a multitude of features to help the business grow. Here is why we like it
- Simple UI with easy onboarding
- Top of the class and easy drag-and-drop email builder
- Variety of email templates
- Powerful automating features with customization and personalization features
- Gives in-depth analysis of email campaigns
- Can run time-based email campaigns and give real time tracking
Who should get it
Both SMEs and large enterprises can adopt this email marketing service for its reliable and robust interface and integrations.
- Moosend
Popular with big names like TEDx, Vogue and Domino’s, Moosend is a popular email service provider with loads of features. Here is why we like it.
- Affordable pricing than its competitors
- Has all the email marketing features that you will need
- Automation workflows
- Shopper behavior tracking
- Integrates more than 100 other apps.
Who should get it
It is suitable for all business sizes with a friendly and uncomplicated interface. It is good for businesses starting with email marketing for the first time. Its robust automation features make it very popular with all businesses.
- Constant Contact
As the name suggests, this famous email marketing service lets you be in touch with your customers round the clock. Here is why we like it.
- Low pricing
- AI generated content
- Social media marketing and management
- Has one of the best CRM tools
- More than 300 app integrations
- Live chat and phone support
Who should use it
Beginners in e-commerce will love this email marketing tool. It has an intuitive UI which appeals to the retailers.
Read Also: How Automation in Email Marketing Services Can Save You Time and Boost Engagement
Written by – Raushan Raj
The Email Deliverability Guy! The Man behind brand’s Email strategy to acheive their engagement and retention goals and elevate user experiences. 📈
