Are you an ED-Tech Brand looking to skyrocket your online presence and reach?
You know, you need to attract new students and retain your existing students, but at the same time, you don’t want to invest time or resources into something that isn’t going to deliver the results you expect.
That’s why email marketing in edtech sector is essential.
EdTech is all about delivery the best possible content to the potential and subscribed students so that they learn and engage with the platform (Website or App)
Email is one of the oldest, traditional and biggest digital communication channels, with a user base of over 4.6 billion. It is also the most effective marketing channel in the Globe, with an ROI of $36 for every dollar spent. Email marketing is 40 times more effective at customer acquisition and 50x more effective at customer retention than Facebook and Twitter put together.
Email marketing is a marketing strategy which includes sending emails to current, potential and loyal customers with the goal of increasing brand awareness, driving user engagement, nurturing leads, or making a sale/conversion.
Some Important Stats about Email Marketing!
1- Everyone uses email, that’s why it is the best way to communicate with your customers. You should know that 92% of online adults use emails in which 61% use it every day.
2- 60% of the consumers prefer to be contacted by brands through email.
3- Approx. 88% of email users check their inbox multiple times in a day.
4- Do you know 76% get frustrated when their brand interactions aren’t personalised to their interests.
5- Welcome emails have a 63.91% open rate.
6- Only first 48 characters of subject line are visible on default email app in iPhone while in Gmail app the limit is only 37 characters.
7- Using personalization in an email body may lead to a 28.57% increase in click-throughs.
8- Automated emails generate 320% more revenue compared to non-automated emails.
9- Transactional emails 8x more opens and clicks than other emails and can generate 6x more revenue.
10- Nurtured leads make 47% larger purchases.
11- 78% of marketers say that list segmentation is the marketing automation feature they can’t live without.
12- Customers who receive automated abandoned shopping cart emails are 2.4x more likely to complete their purchase.
13- 55% of all companies are currently using marketing automation.
Also Know- How Email Marketing Consultancy helps brands to Increase ROI?
Types of Emails, You Can Use for Email Marketing in Edtech Sector
1- Welcome Emails
2- Acknowledgement Emails
3- Newsletter Emails
4- Up Sell/Cross Sell Emails
5- Time Sensitive Emails
6- Re-engagement emails
7- Reply based Emails.
8- Text based Emails.
9- AMP Emails
10- Announcement emails
11- Triggered email series.
12- Post-purchase drip
13- Connect-via-social campaigns.
14- New Course related campaigns
15- Testimonial request emails
Top 10 Benefits of Email Marketing in EdTech Sector
1- Email marketing isn’t just about immediate sales, it’s all nurturing, engagement, retention and consistent communication keeps the Ed-Tech top-of-mind for subscribers.
2- Ed-Tech platforms organise webinars, bootcamps, Workshops and virtual events. Email marketing helps spread the word and drive a good number of registrations.
3- Email surveys allow Edtech startups to gather feedback directly from their students. Understanding pain points, preferences, and satisfaction helps improve the product.
4- Instead of running expensive ads, an Edtech startup can create a series of informative and knowledge series campaigns and share them with their students. Data-driven insights for measuring campaign effectiveness.
5- Building a strong brand presence and credibility among the students and peer groups.
6- Adaptability and flexibility to stay current with evolving trends and technologies in Ed-Tech space.
7- Email is an effective tool to announce new features, course launches, or improvements. Subscribers who are genuinely interested in the course specific offerings will eagerly open these set of emails.
8- It’s essential for Edtech Brands to measure the impact of the efforts put in email marketing. By tracking key metrics such as open rates, click-through rates, and conversion rates, brands can assess the effectiveness of their campaigns.
9- Email campaigns provide an opportunity to drive engagement within the community. Say students’ course specific community. By including interactive elements such as polls, and contests, businesses can encourage community members to actively participate and share their opinions regarding a particular topic.
10- Understanding your subscribers’ preferences is key to creating a connection with them. By allowing subscribers to choose their email preferences, such as frequency or content topics, you can deliver content that aligns with their interests.
Apart from the above benefits, You can use the email marketing in edtech sector to drive all the transactional/Triggered use cases –
- – Registration Confirmation
- – OTP verification
- – Assignment submission reminder
- – Fee due date reminder
- – Refer and Earn
- – Earn points by completing the courses.
- – Attendance Update
- – Exam Reminders
- – Emergency Alerts
- – Festival campaigns.
One of our recommended email marketing partners is Mailercloud. They offer a free trial. Give it a try, it will open new doors for your business growth.
To know more, Let’s connect and discuss how we can help you to boost your Email Marketing engagement and retention goals.
For more details, please drop an email at hello@enrcloud.com
Amit Bhateja is the co-founder of enrcloud and helping brands and Unicorns from the last 15+ years and overachieve their Engagement and Retention goals. He is passionate about solving customer problems with modern technology, new age solutions, and consultancy approach. Besides Building ENR, He enjoys reading books, spending time with his family and Teammates, traveling, meeting new people, learning new things, and love to close the business deals.
