First, What is the difference between WhatsApp Business App and WhatsApp Business API? Also Understand the top benefits of WhatsApp marketing automation.
WhatsApp Business is a messaging app available for both Android and iOS, and users can use it for two-way communication. A regular WhatsApp for individuals who want to communicate with each other is also called Peer to Peer. A WhatsApp Business is for small businesses with a very limited user base.
Since it has a Global reach and users are active on this application WhatsApp has introduced WhatsApp Business Account /API as it helps streamline customer communication and business workflow while adding a personal touch to it.
WhatsApp business was created specifically for small businesses, to cater to bigger enterprises. The WhatsApp API allows heavy subscribers brands to deal with high-volume messages.
Why WhatsApp Business Account for Brands?
WhatsApp Business makes interacting with customers easy by providing tools to automate, sort, and quickly respond to messages. WhatsApp Business Account supports businesses from large too small to engage Audiences, accelerate sales, and drive better customer support outcomes on the platform with more than 2 billion users around the world.
WhatsApp’s Business solutions give you the power to connect with customers through messaging on their most loveable App. Use conversations to deliver personal experiences that accelerate the customer journey. Keep potential and loyal customers on the path to purchase and be satisfied with your services with the rich messaging experiences. Engage, converse, and retain your customers with their most preferred channel.
In today’s modern age, brands must charm customers at every stage of your business funnel to make them flow till the very last stage of selling.
Engage audiences, accelerate sales and drive better customer support outcomes on the platform with more than 2 billion users around the world.
STATS About WhatsApp Marketing Automation
- 80% of small and medium businesses in India believe WhatsApp to be a marketing channel that will help them scale their business.
- WhatsApp is available in 180 countries and can help potentially reach around 2.5 billion users, with India and Brazil having maximum monthly active users.
- 50 million companies worldwide (excluding China) use WhatsApp as a marketing channel.
- 39% of users prefer using WhatsApp as a customer service channel.
- In India, financial messages are the most sent promotional message on WhatsApp.
- 54% of users prefer to have marketing communications and order updates on WhatsApp.
- 72% of consumers say they will engage in WhatsApp marketing automation messages that feel personalized.
- 85% of consumers they’re interested in receiving timely and proactive communications from brands.
Studies show that 70% of emotionally engaged customers spend up to two or more times on the brand they are loyal to. WhatsApp Business helps put a voice and face behind customer support: making it more human.
10 Benefits Of Whatsapp Marketing Automation
1. High Engagement Rates
Benefits Of Whatsapp Marketing automation: Connect with your customers via their best communication channel as the read rate is more than 90% at WhatsApp. WhatsApp as a channel has Highest open rate, low bounce rates in the CPAAS (Communication Platform as a service). Form a personal connection with customers by using customised banners. WhatsApp has the highest Engagement rates.
2. Personalization
Benefits Of Whatsapp Marketing automation: Personalise the user experience and customer support. Brands can personalise each communication and use chatbot, Agent login, WhatsApp Text and media messages to communicate with their potential users.
3. Smooth Integration
Benefits Of Whatsapp Marketing automation: Engaging globally from a single platform with no additional integration and documentation formalities. WhatsApp has the Rest API available which is easily integrated with your Website, CRM, Application, LMS and Facebook page.
4. Chatbot Flexibility
Championing two-way conversations via Live Agent and Chatbot is one of the USP. Brands can integrate the Chatbot flow as per their business requirements or Add FAQs.
5. Security and Trust
Benefits Of Whatsapp Marketing automation: Messaging privately and securely with no data leakage as the end-to-end data is encrypted. WhatsApp objective to provide the best user experience with zero compromise on data.
6. Create Workflow
Benefits Of Whatsapp Marketing automation: Now WhatsApp has the capability to set the workflow as per the user journey. The brands can trigger the communication over WhatsApp Chat and also create multiple flows.
7. Build Strong Relationships
Benefits Of Whatsapp Marketing automation: WhatsApp helps in building a strong and long-lasting relationship with Brands as it encourages two – way communications and brands get additional time to understand the customer’s Interest, preferences, behavior and over all understanding.
8. WhatsApp Product Catalogues
Benefits Of Whatsapp Marketing automation: Now Brands can sync the Product catalogs via WhatsApp Business Account and users can fetch the entire product level information at the WhatsApp App window only.
9. Make payments via WhatsApp
Benefits Of Whatsapp Marketing automation: Brands can now accept customer payments from End user using UPI’s like Paytm, Googlepay, Phonepe, and Bharatpe.
10. Promotional Messages
Benefits Of Whatsapp Marketing automation: Brands can send the promotional messages as per business requirements like New Product Launches, Up Sell, Cross Sell, Inventory messages Back in stock, out of stock, Abandoned cart, QR Code, Click to WhatsApp Ads, Share location, Gathering feedback and more.
There are further benefits that any brand can explore using WhatsApp API Account, Let’s understand the Limitations of WhatsApp Business App as well.
- A WABA can have a maximum of 250 message templates.
- We currently impose a 120-phone number limit across the Business Manager, which can have multiple WABAs. 120 phone numbers will be allowed across all WABAs for that Business Manager for mid-trust businesses.
- A WABA must belong to only one Business Manager. You cannot have two or more Business Managers owning one WABA.
- We can’t migrate a WABA from one business to another.
Do you want to know more about WhatsApp Business API, Please reach out to us at hello@enrcloud.com . We can arrange a detailed product demonstration.
Also Read- Top 10 Benefits Of SMS Marketing in 2024
Amit Bhateja is the co-founder of enrcloud and helping brands and Unicorns from the last 15+ years and overachieve their Engagement and Retention goals. He is passionate about solving customer problems with modern technology, new age solutions, and consultancy approach. Besides Building ENR, He enjoys reading books, spending time with his family and Teammates, traveling, meeting new people, learning new things, and love to close the business deals.
