Feature, Advantages and Benefits of Email Marketing

Email Marketing is a way for businesses to send messages directly to people’s email inboxes. This email can include information about new products, special offers, news or helpful tips related to business.

Types and Benefits Of Email Marketing

1- Transactional Email: Provide information related to a specific transaction or action taken by the recipient. These emails are important for e-commerce, and BFSI. It has high open rates, triggered for only specific user actions.

Examples:

• Order Confirmation
• Shipping Notification
• Welcome Email
• Account Creation
• Password Reset

2- Promotional Email: Drive sales and conversions by promoting special offers, discounts and limited-time deals. It targets customers to make a purchase or take advantage of offers with CTAs. These emails often use rich graphics and convincing language to attract attention.

Examples:

• Special offers/discount
• Product Launches
• Holiday Promotions
• Clearance Sales
• Exclusive deals 

3- Informative Email: These emails keep customers informed about the latest news, updates and valuable content from the brand side. This email builds relationships and keeps the audience engaged without direct selling.

Examples:

• Newsletter
• Blogs
• Educational content
• Company Announcement
• Event Information

What is Email Segmentation?

Segmentation in email marketing is the practice where segregating the email list into groups based on shared characteristics. This could be things like age, location, buying habits, or how often they interact with mail. By doing this we can send more personalised and relevant emails to groups.

Type of Market Segmentation:

Geographical:

• Region
• County Size
• City Size
• Population Density
• Climate

Demographical:

• Age
• Gender
• Family Size
• Family Life Cycle
• Income
• Occupation
• Education
• Religion
• Race
• Nationality

Psychographic Segmentation

• Social Class
• Lifestyle
• Personality

Behavioral Segmentation

• Purchase Occasion
• User Status
• User Rate
• Loyalty Status
• Readiness Status
• Attitude towards Product

Features of Email Marketing

1- Personalised emails to specific groups make the content more relevant and lead to higher open rates & CTR.

2- Personalised emails are more likely to result in desired action like making a purchase or signing-up for a service.

3- Sending relevant content helps build stronger relationships with the customers, loyalty and repetitive business.

4- When customers/users find the mail valuable, there are less chances to make mail as spam.

5- Segmentation allows for a more detailed analysis of email performance helping us to understand what works best for different types of customers.

Advantages of Email Marketing

1- It allowed direct communication with their customers. This can help build a personal connection and trust.

2- Sending Email is cheaper than traditional mail or advertising methods. You can reach many people without spending a lot of money.

3- Brands can send specific emails to targeted audiences by segmentation.

4- Sending reminders about sales, special offers or new products and brands can encourage people to make purchases.

5- By sending regular useful and interesting content can keep customers engaged and make them more likely to stick with the business.

6- Brands can monitor and analyze performance metrics like open rates, CTR, conversations, and unsubscribe rates. With the help of it brands can do continues improvements and ensure that emails become more effective over time.

7- Unlike SMS marketing, Email marketing templates don’t require third-party approvals. This allows brands to create and send emails quickly and effectively without delays.

8- Brands can set up automation on email campaigns that trigger based on specific actions, such as a Welcome email to new subscribers or a reminder email for abandoned shopping carts.

9- By including website links in the mail can drive traffic to the brands site. This can help increase online visibility and potentially lead to more sales and customer interactions.

10- Brands can tailor their emails to fit the preferences and behavior of the customer enhancing engagement and ROI. 

11- Email can include clear and compelling CTAs to encourage customers to take specific steps such as making purchases and sign-ups for a webinar or payment.

Benefits of Email Marketing

1- It is Affordable and Cost-effective

2- Email Marketing is User Permission-based which means the Brand is reaching our to the right Audience.

3- It is Secure and Scalable. Brands can share maximum information a single campaign by adding relevant CTA’s.

4- It is Environment friendly. Many brands now a days request brand to switch to email rather than requesting for Hard Copies.

5- It is shareable means any user can share the info with their close group/friends by forwarding the messages.

6- Email Marketing now acts as a Bed Tea Newspaper as most of the Media house use Email Marketing as E-papers.

7- Email Marketing is trackable and measurable. Brands can set the KPI’s against the campaigns and monitor the overall performance and ROI as well.  

8- Email Marketing allows personalization which means a Brand can customise their message for each user.

9- Email Marketing helps brands to foster long-term relationships.

10- Email Marketing helps brands to win the customer’s trust and confidence.

11- Brands can expect higher ROI from Email Marketing which is as good as 36X.

Overall Email Marketing is the backbone of the Digital Marketing team but it’s important to know how to get the best ROI from it. How to control spam?

How to validate the Email List? How to understand the role of IP’s? Why Dedicated IP is critical for Email Marketing success?

Are you starting your Email Marketing Program? Are you struggling with your current setup? Do let us know and we are happy to support you.

Reach out to us at hello@enrcloud.com and let’s take your Email deliverability to the next level. 

Also Read- Things you should know about Email Marketing