There are multiple benefits of email marketing it is the cheapest and most convenient way to reach subscribers email inboxes. Information about new product launch, special offers, discounts, news, and helpful tips related to business can be sent via email.
Types of Email
1- Transactional Email: Provide information related to a specific transaction or action taken by the recipient. These emails are important for e-commerce, and BFSI. It has high open rates, triggered for only specific user actions.
Examples:
- Order Confirmation
- Shipping Notification
- Welcome Email
- Account Creation
- Password Reset
2- Promotional Email: Drive sales and conversions by promoting special offers, discounts and limited-time deals. It targets customers to make a purchase or take advantage of offers with CTAs. These emails often use rich graphics and convincing language to attract attention.
Examples:
- Special offers/discount
- Product Launches
- Holiday Promotions
- Clearance Sales
- Exclusive deals
3- Informative Email: These emails keep customers informed about the latest news, updates and valuable content from the brand side. This email builds relationships and keeps the audience engaged without direct selling.
Examples:
- Newsletter
- Blogs
- Educational content
- Company Announcement
- Event Information
Benefits of Email Marketing
- It is Affordable and Cost-effective
- Email Marketing is User Permission-based which means the Brand is reaching out to the right Audience.
- It is Secure and Scalable. Brands can share maximum information via single campaign by adding relevant CTA’s.
- It is Environment friendly. Many brands now a days request users to switch to email rather than requesting for Hard Copies.
- It is shareable means any user can share the info with their close group/friends by forwarding the emails.
- Email Marketing now acts as a Bed Tea Newspaper as most of the Media house use Email Marketing as E-papers.
- Email Marketing is trackable and measurable. Organization can set the KPI’s against the campaigns and monitor the overall performance and ROI as well.
- Email Marketing allows personalization which means a Brand can customize the message as per customers preferences
- Email Marketing help brands to foster long-term relationships.
- Email Marketing help brands to win the customer’s trust and confidence.
- Brands can expect higher ROI from Email Marketing which is as good as 36X.
What is Email Segmentation?
Segmentation in email marketing is the practice where segregating the email list into groups based on shared characteristics. This could be things like age, location, buying habits, or how often they interact with mail. By doing this we can send more personalized and relevant emails to groups.
Type of Market Segmentation:
Geographical:
- Region
- County Size
- City Size
- Population Density
- Climate
Demographical:
- Age
- Gender
- Family Size
- Family Life Cycle
- Income
- Occupation
- Education
- Religion
- Race
- Nationality
Psychographic Segmentation
- Social Class
- Lifestyle
- Personality
Behavioral Segmentation
- Purchase Occasion
- User Status
- User Rate
- Loyalty Status
- Readiness Status
- Attitude towards Product
Features of Email Marketing
- Better Conversion: Personalized emails are more likely to result in desired action like making a purchase or signing-up for a service.
- Dynamic Content: Sending relevant content helps build stronger relationships with the customers, loyalty and repetitive business.
- Reduce Spam: When customers/users find the mail valuable, there are less chances to make mail as spam.
- High Open Rate: Personalized emails to specific groups make the content more relevant and lead to higher open rates & CTR.
- Segmentation: Segmentation allows for a more detailed analysis of email performance helping us to understand what works best for different types of customers.
Advantages of Email Marketing
1- Email Marketing allows direct communication with the customers. It helps build personal connection and trust.
2- Sending Email is cheaper than traditional mail or advertising methods. Brands can reach many users without spending a lot of money.
3- Another benefit of email marketing is brands can send personalize emails to targeted audiences by segmentation.
4- Organizations can encourage subscribers to make purchase by sending reminders about sales, special offers or new products.
5- By sending regular useful and interesting content brands can keep customers engaged and make them more likely to stick with the business.
6- Brands can monitor and analyze performance metrics like open rates, CTR, conversions, and unsubscribe rates. With the help of it brands can do continues improvements and ensure that emails become more effective over time.
7- Unlike SMS marketing, Benefits of Email marketing is that brands don’t require templates approval from third party. This allows brands to create and send emails quickly and effectively without delays.
8- Brands can set up automation on email campaigns that trigger based on specific actions, such as a Welcome email to new subscribers or a reminder email for abandoned shopping carts.
9- Adding links in the email can drive traffic to the brands website this can help increase online visibility and potentially lead to more sales and customer interactions.
10- Brands can tailor their emails to fit the preferences and behavior of the customer enhancing engagement and ROI.
11- Benefits of Email Marketing allows to include clear and compelling CTAs which encourage customers to take specific steps such as making purchases and sign-ups for a webinar or payment.
Conclusion
Overall there are several Benefits of Email Marketing and it is the backbone of the Digital Marketing. However it’s important to know how to get the best ROI from it. How to control spam?
Also, How to validate the Email List? How to understand the role of IP’s? Why Dedicated IP is critical for Email Marketing success?
Are you starting your Email Marketing Program? Are you struggling with your current setup? Do let us know and we are happy to support you.
Also Read- Things you should know about Email Marketing
Ritika Khanna is a senior product solution expert at EnRcloud and a part of the marketing consultancy and growth team. Helping brands to address their Engagement and Retention problem statement using New Age and AI Powered Marketing Automation Platforms. Apart from this, I am adaptive to any work environment and also a good team player.
