Ritika Khanna

Writer & Blogger

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  • From The Founder Desk
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  • Articles
  • Email Marketing
  • SMS Marketing
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10 Reasons to Invest in Automation in the Future of Work

October 25, 2024/

SMS marketing, or Message Marketing, has emerged as one of the most powerful e-commerce marketing tools for all brands. Gone are the days when SMS was just a means to send order tracking and transactional details, today the SMS marketing tool in a marketer’s toolbox is the simplest means of engaging with the…

What Are the Challenges of Automation?

October 16, 2024/

With the rapidly changing digital scenarios in the 21st century and constantly evolving technologies, it has become impossible to avoid automation. Challenges of automation minimizes human inputs and completes the mundane tasks such as data collection, social media campaigns, etc. Simpler and easier. Automation includes many things, such as process automations, business automation,…

SMS Marketing Strategy

July 22, 2024/

For every brand, finding an effective way of connecting with the customers is imperative. The best way is to be proactive and reach customers where they are.  A famous quote by Joel Chernov “Good marketing makes the company look smart. Great marketing makes the customer feel smart” SMS Marketing Strategy: Today we will…

Market Segmentation

July 8, 2024/

All brands want to connect with the audience with several promotions and informational messages almost daily. However, all marketing messages must reach the right audience with relevant information. If you spread the message widely, only a few users will read it and become your customers but it will also reach many users who…

SMS Marketing

May 29, 2024/

SMS stands for Short Message Service and is known as Text message. SMS marketing is a form of direct marketing that involves sending critical messages like OTP, Payment confirmation, Bank Balance, promotional offers, updates, and informative messages to the end users via Text messages with 160 Characters and above. The standard SMS consists…

Benefits of Email Marketing

May 23, 2024/

Email Marketing is a way for businesses to send messages directly to people’s email inboxes. This email can include information about new products, special offers, news or helpful tips related to business. Types and Benefits Of Email Marketing 1- Transactional Email: Provide information related to a specific transaction or action taken by the…

Email Marketing

May 22, 2024/

What is Email Marketing? Email Marketing is an activity of sending messages to customers via email. This is the best channel to grow your business and helps in brand building. It is advised to be one of the most effective communication and marketing strategies for any business. Marketers consistently use Email channels to…

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