Ritika Khanna

Writer & Blogger

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Customer Segmentation for SaaS Scale-Ups: A Growth Strategy

February 26, 2025/

Picture this, it’s your turn to host the Diwali party for your friends; it is customary to give gifts, so naturally you will make efforts to pick the perfect gift for your friends. Each friend is unique with individual needs and preferences. One might like blingy lights, while others will prefer a fitness…

5 Ecommerce Trends in Marketing Automation to look in 2025

January 27, 2025/

E-commerce is the modern way of shopping. It’s fast, convenient, efficient, offers a wide range of choices, and is open 24 hours and 7 days a week, making it a preferred choice for many shoppers. Marketing automation has played a key role in transforming the e-commerce industry, and as we approach 2025. it…

The 5 Biggest Challenges and Solutions in SMS Marketing for 2025

December 24, 2024/

Introduction to SMS marketing challenges SMS has been and will be the simplest and quickest means of getting in touch with the customers directly. More than 70% of people respond positively to SMSs. Even with the evolution of technology, texting remains the most-preferred communication channel for most people when getting product updates, conducting…

Step Up Your Game with SMS Marketing: Strategies for Instant Results

December 2, 2024/

In this fast-paced world, it is the instant communication that drives consumer behaviors. Having an effective SMS marketing strategies at your side is the curial tool needed to connect and engage with customers quickly.  Leveraging SMS marketing ensures that every one of your messages reaches your audience immediately. SMS boosts of the highest…

From Leads to loyalty: How SMS Marketing Generates Real Benefits

November 27, 2024/

In today’s competitive digital landscape, SMS marketing is still one of the most powerful tools for transforming Leads to loyalty. SMS Marketing Generates Real Benefits is the most direct and highly engaging channel that allows both big and small businesses to reach the customers instantly and build on opportunities to foster strong personalized…

10 Reasons to Invest in Automation in the Future of Work

October 25, 2024/

SMS marketing, or Message Marketing, has emerged as one of the most powerful e-commerce marketing tools for all brands. Gone are the days when SMS was just a means to send order tracking and transactional details, today the SMS marketing tool in a marketer’s toolbox is the simplest means of engaging with the…

What Are the Challenges of Automation?

October 16, 2024/

With the rapidly changing digital scenarios in the 21st century and constantly evolving technologies, it has become impossible to avoid automation. Challenges of automation minimizes human inputs and completes the mundane tasks such as data collection, social media campaigns, etc. Simpler and easier. Automation includes many things, such as process automations, business automation,…

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