Rajni Bhateja

Writer & Blogger

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Understanding Growth: How Marketing Automation Improves Your Business

December 13, 2024/

Marketing automation works. It is as simple as that. More than 56% of businesses are currently using marketing automation. Automating repetitive tasks using marketing automation services are the driving forces behind streamlined workflows, targeted campaigns, multichannel marketing, boosted customer experiences, and overall enhanced ROIs.  In 2024, marketing automation is not just about tracking…

Why Does Your Business Need a WhatsApp Chatbot Right Now?

November 13, 2024/

In the world of automation, WhatsApp chatbots are one of the most popular marketing tools used by businesses worldwide. A WhatsApp chatbot is a live software program that uses AI and Machine Learning tools to automate the marketing strategies.  WhatsApp chatbots are a crucial marketing tool for any business. WhatsApp marketing is an…

10 Reasons to Invest in Automation in the Future of Work

October 23, 2024/

Invest in Automation is omnipresent, both in businesses as well as in our personal lives. This pivotal transformation of technology has redefined leaderships, employee-owner relationships, and the requirement of job skills in the market to a great extent. Business process automation, process automation, and other automation procedures have taken over repetitive tasks, and…

SMS vs. MMS: A Side-by-Side Comparison

September 10, 2024/

SMS is the oldest form of messaging service in the electronic world. Even today, the relevance of SMS and MMSs has not died in the world of MarTech, even with the introduction of so many other marketing channels. SMS stands for Short Message Service, and MMS means Multimedia Message Service. They are both…

Chatbot Marketing

July 30, 2024/

Chatbot marketing is leveraging the effectiveness of chatbots to automate customer interactions with the aim to generate sales and improving customer retention. Chatbots are automated interactions that you usually see on websites and apps. Since chatbots are always online, they also help give the consumer a sense that the company cares, and they…

Dawn of RCS Business Messaging

July 3, 2024/

RCS (Rich Communication Services) is a new way for businesses to communicate with their customers. RCS business messages are more engaging and interactive than traditional SMS. RCS business messages are more like other messaging applications like WhatsApp and Facebook messages. What is RCS Business Messaging RCS business messages is an updated version of…

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