Amit Bhateja

Writer & Blogger

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  • From The Founder Desk
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  • Articles
  • Email Marketing
  • SMS Marketing
  • Whatsapp Marketing
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  • Marketing Automation
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DLT Registration

June 3, 2024/

Let’s understand in detail about DLT Registration and SMS Marketing. SMS Stands for Short Message Services, it’s a way to send text messages between mobile phones. When a business sends a text message to someone, you are using SMS. It can be Promotional SMS, Transactional SMS, or Alert SMS. Promotional SMS Transactional SMS…

Benefits Of SMS Marketing

May 31, 2024/

SMS Marketing is one of the Traditional, User-friendly, and cost-effective channels in the digital era. Although the users are available on multiple channels, brands are implementing the OMNI channel strategy to get the unified view of a customer to identify their most preferred channel.  SMS is still a powerful channel as you can…

Parts Of an Email

May 28, 2024/

Email Marketing is still one of the Strongest and most cost-effective channels for Brands across different verticals. Usually, the campaign execution teams take email marketing lightly as they think it is similar to SMS marketing. However, the story is completely different. Email Marketing is an Art and Science and It’s important to understand…

Whatsapp Marketing

May 28, 2024/

Reach out to your customers, where they are and undoubtedly WhatsApp is the most preferred communication channel for most of Indians. WhatsApp is not a channel, it is an emotion as most of friends, families, colleagues, customers, and users are connected to this amazing App. What is WhatsApp Marketing? WhatsApp marketing is used…

Marketing Automation Best practices and Data Modelling

May 24, 2024/

Why deploying the Marketing Automation Best practices and understanding of Data Modelling are critical for brands: Being a Marketing strategist or a customer success manager (CSM) has its own challenge to align with the marketing automation best practices that apply for improvements. We can’t excel in our business goal achievement without applying the…

Best Way to Improve your Email Click Through Rate (CTR)

May 20, 2024/

First, Let’s understand what is CTR? CTR (Click Through Rate) is a metric that measures how many subscribers click through with respect to the number of delivered emails. The Click rate is a percentage that explains brands how many emails successfully achieved one click from a user. Email Click Through Rate = No.…

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