Human purchase behavior deeply depends on the emotional drive that they have towards the brand and the product that they are going to purchase. As a tendency, to relate with a brand you need to have a sense of belonging and connectivity, which of course is a two-way process. Loyalty Rewards and Referral…
Personalization is the buzz word of the day, year, and decade. In the digital era that we all live in, whether you are a business owner or a customer, escaping personalization is next to impossible. But why has it become so important? Here is a small guide to the what, why, and how…
In the world of competition, right and to-the-point marketing is the key to success. Understanding your audience is paramount to managing effective marketing campaigns. Basic data such as age, gender, and income are useful insights, but they don’t give you the full picture of customer behaviour. How does the customer react? What does…
The business can spend crores on their marketing budget, but if it does not factor in segmentation, then it will be just a loss-making effort. If the marketing is not reaching the right audience, then there is no point in the effort. For example, what appeals the millennials, might not work for boomers…
In this fast-paced digital world, WhatsApp has now become a vital tool for Brands, which allows to connect them with their audience, as WhatsApp has the most active users around 2 Billion+ globally users, and which makes it a perfect platform that cannot be ignored. To set the right tone for your Brand,…
Thought to start investing in marketing is crucial for any brand to thrive and grow. But determining the right level of marketing investment could be a challenge for brands. But sometimes a thought to invest a little amount might be a result of missing opportunities for brands, and even over investing could be…
The customer journey is the collection of interactions a customer has with a brand. It is a visual representation of customers’ activity, touchpoints, requirements, and perceptions throughout their relationship with the brand. A map helps this to come in reality for a brand. Let’s check this blog to know the A-Z of Customer…
Email marketing is an electronic way where brands can directly reach out to customers. It is the most effective channel for any scale of business (Small /Medium /Large Enterprise). Email marketing strategy has strongly evolved after COVID-19. Let’s know why email marketing is important for business. With Digital Transformation in the country from…
In today’s world, telecommunication technology is changing very fast, like mobile generation from 1G to 5G. In the same way the old traditional communication channels are also upgraded or replaced with the new modern channels and RCS is one of the examples of it. This advanced communication channel is the successor for the…
SMS Blast: SMS is the backbone of every Digital strategy when it comes to Engagement and Retention strategy. Today, Brands have multiple channels available to communicate with their potential and loyal users like Email, WhatsApp, Rich Communication Service (RCS powered by Google), True Caller SMS services, Voice, Web push Notification, Browser push Notification,…
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
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