Introduction Data, data, data everywhere, but how do we make sense of it? It is a question that most businesses struggle to answer. Customer data is the backbone of the modern businesses, and it is everywhere. Data is in everything we do, whether we want to watch movie shows that align with our…
Introduction Nvidia’s CEO Jensen Huang once said, “Software ate the world, and now AI is eating software.” The world of technology is on a forever evolving path. A few years ago, we got Software as a Service (SaaS) platforms that transformed the way business operated. It offered scalable, cloud-based solutions, and empowered organizations…
Introduction The world is moving at a fast pace; people ask questions and expect immediate replies, and typing rather than talking has become the norm. Digital marketing has seen a new way of generating content with the arrival of ChatGPT. Today with simple ChatGPT prompts, we can generate engaging content, email, and other…
For a Direct-to-Customer (D2C) brand, churn rate and retention rates are two important metrics for measuring success. The churn rate vs. retention rate for D2C brands is two sides of the same coin and indicative of how much the customer loves the brand. A high retention rate signals brand loyalty and customer satisfaction,…
Quick Commerce in the Quick- Changing Landscape You think of it, we deliver it– That’s the aim of Quick Commerce, or Q-Commerce. Q-commerce, has revolutionized the concept of quick delivery with the ‘on-time delivery’ in less than an hour. It has transformed customer expectations, redefined how businesses operate, and reshaped the online shopping…
10 years back who would have thought that food could be delivered in minutes or the missing ingredient for the special dinner can reach the doorstep in less than half an hour or you can order makeup from across the borders and have it in your hands in just a few days? The…
Introduction Everybody who is anybody has a mobile phone, and most of them are smartphone users. This, coupled with the rise of broadband and high-speed mobile data availability, shopping online has become the norm. The world of online shopping has two main components: the online marketplace and the eCommerce industry. The ease of…
Introduction Customer segmentation dates back to the year 1956, when companies started to classify customers into groups based on age, gender, income, and location, helping businesses frame effective business strategies. Fast forward to 2025, customer segmentation is further revolutionized with the use of Artificial Intelligence or AI. Customer behavior has changed dramatically and…
Customer is the king, but which one? How does the business know what the consumer thinks about its brands and what they don’t like? All customers are not equal. The answer lies in customer lifetime value, or CLV. Any organization that understands the importance of providing exceptional customer experiences ranks high in customer…
The future is here right now, and it is progressing at a fast rate. Artificial intelligence (AI) has made a place in our lives and continues to transform the ways we work, innovate, and live. The landscape of AI tools is transforming rapidly and revolutionizing everything we see around, from productivity to marketing. …
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
We are EnR, a hope for businesses to grow with 2x speed. Our Consultancy and marketing automation services helps you to build a result oriented way to go forward.
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